Stars raise the roof at our exclusive fundraising concert for Tickled Pink

Breast Cancer Care ambassador Alexandra Burke and friends entertained the crowds at our fantastic fund-raising concert for Tickled Pink earlier this month.

It was Little Mix’s first big performance after winning X Factor and they went down a storm. Each of the girls wore a splash of pink to mark the occasion.

Fans were also treated to performances by The Saturdays, Chipmunk and Dionne Bromfield and Alexandra Burke gave the audience an exclusive – the first performance of her single Elephant.

The event was hosted by presenters Zoe Salmon and Miquita Oliver at the O2 Shepherd’s Bush Empire in London. We caught up with the stars after the event:

Alexandra Burke said: “It’s been such a great evening of music and entertainment all in aid of a really important cause.”

Judith McKenna, our Chief Operating Officer, said: “Everyone who came to the Tickled Pink concert had an absolutely tremendous time.”

“What better way to support such important charities and celebrate both 15 years of fundraising and £25 million raised by Asda colleagues and shoppers to date.”

All proceeds from the concert went directly to Tickled Pink – helping to support two fantastic UK breast cancer charities – Breast Cancer Care and Breast Cancer Campaign.

Check out more pictures from the event on the Asda Facebook page.