News & Blogs

One of Asda’s main egg suppliers have found that playing Ed Sheeran songs makes the hens happier and more relaxed – meaning they produce more and better quality eggs!

James and Adrian Potter

Yorkshire Farmhouse Eggs in Thirsk is home to more than 250,000 free range hens, and has supplied Asda stores in the area with ten million eggs in the last year alone.

Farmers at the independent family business hatched the idea to play music to soothe the free range hens. And it seems that the hens responded best to the tunes of the hugely popular singer songwriter, who they now call ‘Egg Sheeran’ down on the farm.

Find out more here
Posted in News & Blogs on 24 March 2016
News & Blogs

Asda are sponsoring the Tour de Yorkshire Women’s Race which takes place in April – which will be featuring Yorkshire’s own cycling World Champion Lizzie Armitstead.

Lizzie

Lizzie is the first rider to confirm she will be racing in the event which will be shown live on ITV4 and Eurosport.

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Posted in News & Blogs on 24 March 2016
News & Blogs

These fantastic Frozen garden gnomes are now available in selected Asda stores.

Disney Frozen Gnomes

The gnomes cost £10 each, are 25cm tall and feature Disney Frozen stars Elsa, Anna Olaf and Anna. There are a total of six gnomes available in the range.

Read more and see which stores are stocking the range
Posted in News & Blogs on 24 March 2016
News & Blogs

We’ve given motorists planning an Easter getaway a boost by freezing our unleaded and diesel prices at 99.7p per litre.

We've handed motorists an Easter bonus

Until Tuesday 29th March, prices will be frozen at all our filling stations across the UK.

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Posted in News & Blogs on 24 March 2016
News & Blogs

Our ‘Chief Easter Egg Taster’ Kate Cuss must have one of the best jobs in the world – spending entire days eating chocolate!

Kate with a selection of Asda Easter eggs

Easter eggs are a once a year treat for most people – but Kate gets to taste them all the time and samples more than 1,000 a year.

Kate has worked in Asda’s Product Development Team as Seasonal Confectionery Developer for the last five years.

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Posted in News & Blogs on 23 March 2016