News & Blogs

You may have noticed a new logo on our own label milk. This is the Arla farmers-owned marque which shows that we’re proud to support dairy farmers in Britain through Arla Foods.

Arla Farmers' logo

We source all our own label milk from Arla, a dairy co-operative owned by farmers for the benefit of farmers.

We are committed to supporting British farming in the long term and the new logo demonstrates this, as well as reassuring customers that the milk is responsibly sourced from a farmer-owned business where all the profits go back to the farmers.

Our own label milk already carries the Red Tractor logo which reassures customers that the milk is 100% British and can be traced back to Red Tractor-assured farms.

Arla expects the highest standards of animal welfare and environmental standards throughout its supply chain – and all their farmers are committed to this. In fact farming is a way of life for Arla farmers, and often has been for generations. Here are just a few of the farmers that supply our milk – look out for their photos in store!

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Posted in News & Blogs on 18 September 2015
News & Blogs

Our Beauty & Toiletries Event is now on and we’ve got some amazing deals on everyday essentials and pampering treats – it’s the perfect time to stock up and fill your bathroom cupboard!

Win a year's supply of Olay

We’ve rolled back the prices of favourite products in store and online making it easier to keep the whole family happy. Our great deals on everyday essentials include Olay Total Effects day and night creams for just £8 (was £12) each.

To celebrate the event we’re giving you the chance to win a year’s supply of Olay Total Effects day and night creams to get you feeling and looking fabulous!

Find out more and enter.
Posted in News & Blogs on 17 September 2015
News & Blogs

Red Tractor logoYou may have seen the Red Tractor logo on some of our products in store and wondered what it means.

The Red Tractor scheme reassures shoppers that the food they’re buying is 100% British and fully traceable back to Red Tractor-assured farms.

This week some of our lamb, beef and dairy farmers are visiting Asda stores to explain the Red Tractor scheme. Here are just some of the reasons why you can “Trust the Tractor”:

1. Red Tractor ensures the food you buy is traceable, safe to eat and has been produced responsibly – from farms to fork!

2. Food and drink bearing the Red tractor logo has been produced to some of the most comprehensive and respected standards in the world.

3. The flag in the Red Tractor logo tells you where the food was farmed, processed and packed.

4. Red Tractor covers an extensive range of products, including meat and poultry, dairy, cereals and fruit and vegetables.

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Posted in News & Blogs on 14 September 2015
Asda Awards

We’re delighted to be named Supermarket of the Year by Decanter, one of the world’s most prestigious wine magazines!

Wine Atlas range

The judges were particularly impressed by our new Wine Atlas range which offers Asda customers hidden gems from around the world. Each bottle contains a handy guide about the wine, showing exactly where it comes from and more about the grape variety.

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Posted in Asda Awards on 11 September 2015
News & Blogs

Alan Gifford got some great news at his tenth birthday party as he found out he’d raised enough money to get his first bionic hand!

Alan on his tenth birthday

Alan lost his hands at the age of three when he suffered an infection after open-heart surgery. He had been born with a complex heart condition and had to undergo more than 40 heart operations in the first two years of his life.

Colleagues at our Gorseinon store were moved by Alan’s story and wanted to help so they have been holding a number of events this year and have managed to contribute £3,500 to his total.

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Posted in News & Blogs on 11 September 2015