News & Blogs

Little Matilda loves hippos – so her mum Michelle got in touch with us to say how excited she was to see our new Holly the Hippo Christmas chocolate.

Matilda and her Holly the Hippo chocolate

We posted about our new range of Christmas character chocolates on Facebook – and Michelle commented to say that three-year-old Matilda would definitely be wanting her own Holly Hippo as she’s mad about them. So we sent Matilda a gift card so she could pick one up at her local Parkgate Shirley store.

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Posted in News & Blogs on 02 December 2016
News & Blogs

Lots of people have been talking about our fab festive duvet sets on social media – here’s what Marie said about our cute Penguin duvet set on Twitter:


There’s a variety of festive bedding – from a snowman duvet set to Christmas baubles bedding with prices starting from just £10. Check out the range here and

see what our customers have been saying here.
Posted in News & Blogs on 01 December 2016
Community Christmas

Our stores’ community champions have been out and about in their local areas this Christmas spreading festive cheer and looking after people who can sometimes be forgotten at this special time of the year.

Asda Elves in Liverpool

They’ve also been celebrating those Hidden Heroes in the local community who devote their time and effort to helping others.

Supported by grants from the Asda Foundation, the community champions arranged festive events to bring together people who would otherwise be on their own and gave their support to local groups helping the homeless and vulnerable at Christmas time.

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Posted by Community Christmas on 30 November 2016
Community Christmas

Colleagues at our Barrow-in-Furness store invited 75 elderly residents from local care homes in for a special Christmas event – including the chance to shop for gifts with the help of local schoolchildren.

Martha, Hannah and Jessica with Douglas

The event, arranged by the store’s Community Champion Gill Gerrish, is a chance for the senior citizens to buy gifts and cards for carers or family members and decorations for their rooms, as well as getting together to enjoy Christmas treats in the Asda cafe.

One of the residents who came along was 81-year-old Douglas Scrogham, pictured above with Martha Tickle, Hannah Bethell and Jessica Gorry-Edwards from Furness Academy.

Douglas said: “I’ve been really looking forward to this – it’s all about the community coming together. Martha, Hannah and Jessica were lovely.”

Martha helped several of the guests, including Hugh Harris, below, and said: "A lot of older people don’t get the chance to get out at Christmas and spend time with other people, so it’s lovely to be a part of something like this.

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Posted by Community Christmas on 30 November 2016
Community Christmas

This Christmas we’re looking for the Hidden Heroes who make a big difference to people’s lives in local communities – like Michael who gives up his time to cook hot meals for people who rely on the Carlisle Foodbank.

Michael and Niki

Michael Cullen, 64, turned to the foodbank when things went wrong in his life – but says: “When I got back on my feet I decided to give something back.”

He was nominated for an Asda Hidden Hero award by our Carlisle store’s Community Champion Niki Iveson, who volunteers at the foodbank and takes in all the food that our customers and colleagues donate.

Michael became a chef after leaving the army, and he uses his experience to make nourishing and tasty dishes for people to eat at the foodbank or frozen meals to take away and heat up at home.

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Posted by Community Christmas on 28 November 2016