News & Blogs

Our fab colleagues Maureen Taylor and Irene Stacey have worked at Asda Stanley since it opened in 1977 – so colleagues made them guests of honour as the store celebrated its 40th anniversary.

Maureen and Irene

Maureen and Irene were given flowers, chocolates and a cake during a special presentation with colleagues – and customers got involved too by playing various games throughout the day.

“The presentation was a nice surprise for both of us,” said Irene. "We were really made a fuss of and it was lovely of the colleagues to organise it.

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Posted in News & Blogs on 19 April 2017
News & Blogs

When five-year-old Charlie Wakelin wrote a letter asking us how we make our Easter eggs “taste so brilliant”, we knew there was only one thing to do … invite Charlie to our Chocolate Factory!

Charlie at the factory

Our very own Willy Wonka – Asda chocolate developer Helen Cook – teamed up with the Easter Bunny to arrange an extra special behind-the-scenes tour for Charlie and his grandad Alan.

And Charlie got the chance to put the finishing touches to some of the 40 million chocolate treats our customers will be enjoying this weekend.

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Posted in News & Blogs on 13 April 2017
News & Blogs

We asked our Facebook fans to tell us about their Easter traditions – the fun things they always do with their families every year – and the hundreds of responses made great reading.

Easter egg rolling

It was wonderful to hear about all the different traditions that have been handed down through generations in different parts of the UK – everything from decorating hard-boiled eggs and rolling them down a hill to giving children new clothes as a present for Easter Sunday.

Food featured in lots of people’s favourite traditions – chocolate, of course, as well as egg-based dishes, fish on Good Friday and an Easter Sunday roast. And a new one on us: planting “magic” jelly beans that grow into lollipops and treats overnight!

Read some of the responses we received from customers and colleagues
Posted in News & Blogs on 13 April 2017
News & Blogs

Easter biscuits are a big tradition in the South West – and two of our local stores had a bit of fun competition this year to see who could make the world’s biggest one.

The record-breaking biscuit

They got the idea after one of our customers came into the Bodmin store and asked for the biggest Easter biscuit they had.

General store manager Amanda Hubbard said: "It got us thinking, why not try to make the world’s biggest Easter biscuit?

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Posted in News & Blogs on 13 April 2017
News & Blogs

Helen Cook, our Confectionery Product Manager, told us what it’s like to have the “best job in the world” tasting and developing Asda’s chocolate range:

At this time of year, everyone is gearing up to enjoy indulging in chocolate eggs – but for me, the joy of tasting Easter Eggs is year round. In fact, Easter weekend is the time I usually take a break from eating chocolate.

Helen Cook

Working as a product manager it’s my job to understand exactly what it is customers are going to want to buy when it comes to Easter, and make sure we have the right treats in store for them – and enough of them to go around!

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Posted in News & Blogs on 13 April 2017