News & Blogs

We’re delighted to have won eight awards at the Great Taste Awards 2014. The Awards celebrate the best of retailer own-brand food and drink and have been described as the ‘Oscars’ of the food world.

Our products were put to the test by 400 judges over 50 judging days to give them their seal of approval. And our Extra Special range, in partnership with Leiths School of Food and Wine, came out on top with seven of the eight awards.

Our coffee ranges in particular caught the attention of the judges! Our Extra Special Ethiopian Fairtrade Ground Coffee was awarded two stars; it’s slow-roasted Arabica coffee is grown on the sloping plains of Western Ethiopia and has a rich chocolate flavour with a floral sweetness and hint of apricot. Our Extra Special Colombian Fairtrade Coffee Beans and Extra Special 100% Arabica Decaffeinated Organic Nicaraguan were also awarded with one star each.

Here are the other tasty products that impressed the judges this year:

  • Extra Special Fronageries Papillon Roquefort
  • Extra Special Vintage Cider
  • Chosen by You Strawberry & Forest Fruits Infusion
  • Extra Special Mezzi Paccheri
  • Extra Special Salt Beef 120g

Look our for our award winners in store or online and let us know what you think! Find out more about the Great Taste Awards here.

Posted in News & Blogs on 15 August 2014
News & Blogs

David and Mel found this lovely gift in a trolley at Asda Sittingbourne

When Asda Sittingbourne customer David Davenport found this beautifully wrapped present his first thought was to hand it in as lost property – but then he read the card…

So instead he and wife Mel took it home and opened it to discover a lovely, heartfelt letter from an anonymous wellwisher.

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Posted in News & Blogs on 08 August 2014
News & Blogs

Millbrook House

Getting to the shops can be a bit of a struggle for some of the residents of Millbrook House care home in Soham, Cambridgeshire – so we decided to bring our store to them!

We’ve just opened our very first ‘mini Asda’ store in the residential home – and it’s already helping make life a bit easier for residents.

After the ribbon was cut by tenants Fred Mitchell, 93, and Ida Gilbey, also 93, the doors to our smallest store are open every Tuesday and Friday from 10am until noon, allowing the residents to get all their essentials without having to travel.

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Posted in News & Blogs on 07 August 2014
News & Blogs

Sharon Noble solent swim

Asda Fareham Community Life Champion Sharon Noble has taken on plenty of crazy challenges for our cancer charity Tickled Pink but now she’s about to embark upon her biggest yet – swimming across the Solent!

The 48-year-old cancer survivor has skydived, abseiled and zip wired for Tickled Pink – which raises money for Breast Cancer Care and Breast Cancer Campaign – but is now gearing up for the daunting challenge of swimming from Ryde on the Isle of Wight to Gosport and Fareham Inshore Rescue at Stokes Bay!

Sharon, who has been clear of cancer for six years, is taking part in the swim with thirteen others, one being her sister who has always supported her fundraising efforts.

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Posted in News & Blogs on 04 August 2014
News & Blogs

Twelve-year-old Cody Hartley has been working hard to raise funds to put life-saving defibrillators into local schools and public places. Community Life Champion Maxine Green at Asda Morley was so impressed with her fund-raising efforts that she invited her into store for a surprise presentation.

Cody and the donated defibrillator

Cody was delighted to receive a defibrillator for her campaign and a £50 Asda Giftcard on Wednesday when she visited the store with mum Sheree.

Afterwards she said: “I can’t even begin to tell you how happy I am, what a lovely thing to do. To say I was gobsmacked is an understatement!”

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Posted in News & Blogs on 01 August 2014