News & Blogs

We were delighted to be “Highly Commended” at the National Business in the Community Awards (BITC) in London last night for the work we’re doing to help tackle youth unemployment in the UK.

We were competing in the Inspiring Young Talent Award category after winning a “Big Tick” award from the BITC in June at the Responsible Business Awards. This regional award celebrated companies in Yorkshire and Humber who make a real difference to their communities.

We were highly commended for our “Opportunities for all Communities” programme which was described as “innovative and scaleable”. Here’s why:

  • Over the past five years we’ve provided more than 2,000 young people with vocational qualifications they may not otherwise have had access to.
  • In 2013 we employed more than 37,000 people aged 16-24 – up by 14% from 2011.
  • By working in partnership with other organisations such as Jobcentre Plus, Remploy and the Princes Trust we’ve increased the positive impact we’ve had on young people.
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Posted in News & Blogs on 09 July 2014
News & Blogs

Our Home shopping colleagues often deliver to holiday destinations – but turning up to a scout camp in the middle of a field was a first for driver Tony Seager!

Scout camp delivery

The 10th Frome Scout group lived up to the Scout motto “Be prepared” when they placed their online order in advance of their camp last weekend. They ordered BBQ meat, rolls and other camp essentials for 86 to be delivered on Friday to their mess tent door! They were taking part in a District camp with 400 beavers, cubs and scouts at West Woodlands show field just outside Frome.

Scout leader Clare Ibbitson shared the photo of the delivery on Twitter and said they were delighted with the service they received.

“The driver was exceptionally polite and interacted with the Holstein who were helping unload the shopping!” said Clare.

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Posted in News & Blogs on 09 July 2014
News & Blogs

Thank you to each and every customer, colleague and supplier who has helped us raise an amazing £40 million to help beat breast cancer – and we won’t stop there!

Tickled Pink gingerbread lady named Hope by Asda Facebook fans

Our Tickled Pink campaign is now in its 18th year. Every October we hold fundraising events in all our stores with colleagues organising everything from tombolas to sponsored events. We also sell limited edition Tickled Pink products – like these Tickled Pink gingerbread ladies nicknamed “Hope” by our Facebook fans.

Every penny we raise through Tickled Pink goes to support the valuable work of two breast cancer charities: Breast Cancer Care and Breast Cancer Campaign. Through our partnership we’ve enabled the two charities to help people diagnosed with breast cancer receive vital support, while also funding world-class research to help improve diagnosis, treatment and hopefully one day, a cure.

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Posted in News & Blogs on 07 July 2014
News & Blogs

Congratulations to Community Life Champion Maxine Green from our Morley store who has received a Point of Light award for her amazing volunteering efforts.

Prime Minister David Cameron with Maxine Green

Prime Minister David Cameron presented her with the award on Friday in a special ceremony in Wetherby. The new awards recognise outstanding achievement by individuals and are awarded daily to someone somewhere in the UK.

“I was really shocked when I got the call!” says Maxine. “I’m truly overwhelmed and honoured to receive this award from the Prime Minister. It’s really humbling when I see the impact my volunteering and fundraising work has in my local community, even if it’s small it makes such a difference.”

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Posted in News & Blogs on 07 July 2014
Sustainability

We’re the first supermarket to publish comprehensive data on the fisheries that supply us so you can see exactly how and where our wild fish is caught – and how sustainable they are.

Sustainable Fisheries Partnership

We’ve teamed up with the Sustainable Fisheries Partnership to publish the first of our Wild Fisheries Annual Reviews.

The new report has been welcomed by Greenpeace and Hugh Fearnley-Whittingstall, both of whom have campaigned for more transparency from supermarkets on seafood sourcing. It covers all the source fisheries we used between January 1st 2013 and December 31st 2013. Not all of the 64 fisheries that supply us have data available – we are working with the eight that don’t to improve the way they report. We’ve also pledged to ensure that all fisheries that need improvement take appropriate action.

Read more and see full report
Posted in Sustainability on 04 July 2014