News & Blogs

We’re asking Asda Facebook fans to choose the next sausage flavour in our delicious Extra Special range.

Extra Sepcial sausages competition

When we first asked Facebook fans to suggest a new flavour we received more than 5000 suggestions and were amazed at the brilliant responses. Our judges had the hard job of whittling down all the entries to a shortlist of ten. Congratulations to all our ten finalists, who each received a £25 giftcard to spend at Asda:

Caroline Munro – All day breakfast…… black pudding pork and bacon

Rebecca Nienayadlo – Pork with crunchy crackling

Janie Halsall – Pulled pork, smoked cheese and chipotle chilli

Angela Smart – Bubble and Squeak Bangers! – Pork, Potato and Spring Green Sausages with a dash of brown sauce to season :)

Helen Frances Baker – Champagne, pork & strawberries

Andy Craig – Chorizo & Venison – The Petardo

Sarah Tracey – Pork & Zesty Orange Marmalade

Louise Harvey – Six Nations Sausages: Scotland (beef), Wales (leek), Ireland (Guiness/stout), France (garlic), Italy (tomatoes), England (pork)

Barbara Corfield – The ‘Fajita Sausage’. Pork sausage with onion, chargrilled pepper and fajita seasoning. Served on a soft white roll with salsa

Louise McAdam – Branson pickle with extra mature cheddar

All our Extra Special sausages are made by Finnebrogue – and they have been working hard making all of the 10 flavours for our judging panel to sample. We will be serving them up shortly for our judging panel to try – including celebrity chef Valentine Warner.

Once the judges have given their verdict we will ask our Facebook fans to make the final decision and vote for their favourite from the top three. If you want to take part in the final vote please “like” us on Facebook – we’ll be revealing the final three flavours on our Facebook page in October. The overall winner – who will receive £250 to spend at Asda – will be announced during National Sausage Week in November.

May the best sausage win!

Posted in News & Blogs on 22 September 2014
News & Blogs

When was the last time you got your eyes checked? Many of us are putting our health at risk because we’re skipping regular eye tests according to a recent survey.

Asda Superintendent Optometrist Claire Slade

More than a quarter of people have not had an eye test in the past three years and, of the 1000 people surveyed, a fifth said they’d “hardly ever” been to the opticians. A quarter of parents also said they had never taken their kids for an eye test.

Qualified optometrists can tell all sorts about your overall health just by looking at your eyes which is why regular check-ups are so important. They can spot signs of diabetes, glaucoma, high blood pressure and even brain tumours.

Read Claire's tips on looking after your eyesight
Posted in News & Blogs on 22 September 2014
News & Blogs

crumpet soldiers

Our customers love our Chosen by you Crumpet Soldiers – and so we’re delighted they’ve won gold in the Grocer Food and Drink Awards 2014!

Heat them up and spread them with butter – or use them instead of toast soldiers for dipping in soft-boiled egg. They’re irresistable and available in store now.

Here’s what some of you have been saying about them:




You can see what our Facebook fans had to say about them here.

See our other award-winning own brand products in the Grocer Food and Drink Awards

Posted in News & Blogs on 19 September 2014
News & Blogs

Great British Bake Off finalist 2011 Holly Bell

To celebrate National Cupcake Week we’ve been chatting to author and Great British Bake-Off finalist Holly Bell about cupcakes. Holly, who starred in GBBO in 2011 and now writes her own blog Recipes from a Normal Mum brought these amazing cupcakes in with her – and they tasted every bit as good as they look!

Read more and see full recipe
Posted in News & Blogs on 18 September 2014
News & Blogs

We’re delighted to have won two prestigious awards last night at an annual event that recognises the best in the retail industry for licensed products and clothing.

Collecting the awards

For the second year running Asda (including George) was named Best Pre-school Retailer of the Year in the 0 to 5 years category at the Licensing Awards 2014.

And we also scooped the ultimate award – Best Overall Retailer of License Products for the second year in a row!

Jonathan Tillery, our Senior Buying Director for George, said: “I’m honoured to have collected these awards which recognise our continued commitment to license product and offering the best choice and value to our customers. To win both these awards two years on the trot and, in particular, scooping the Top Retailer Award again for the second year … I couldn’t be more proud of the team!”

Character range

Here are just some of the popular character outfits and toys that helped us scoop the awards! Browse the Boys’ Character Shop and Girls’ Character Shop on George.com – and check out our great range of toys at Asda Direct.

Posted in News & Blogs on 17 September 2014