Community Christmas

Our wonderful army of Asda Elves will be out and about in the run-up to Christmas celebrating the “hidden heroes” who make a big difference in their local communities.

Asda Elves in Liverpool

The elves are better known the rest of the year as our Community Champions. All of our larger stores have one, and they play an active role in their local community, working with schools, charities and other good causes.

Supported by grants from the Asda Foundation, they’ll be spreading festive cheer throughout December – putting on Christmas parties for senior citizens and people who live on their own, and helping local groups who look after the homeless and vulnerable at Christmas time.

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Posted by Community Christmas on 30 November 2016
Community Christmas

Colleagues at our Barrow-in-Furness store invited 75 elderly residents from local care homes in for a special Christmas event – including the chance to shop for gifts with the help of local schoolchildren.

Martha, Hannah and Jessica with Douglas

The event, arranged by the store’s Community Champion Gill Gerrish, is a chance for the senior citizens to buy gifts and cards for carers or family members and decorations for their rooms, as well as getting together to enjoy Christmas treats in the Asda cafe.

One of the residents who came along was 81-year-old Douglas Scrogham, pictured above with Martha Tickle, Hannah Bethell and Jessica Gorry-Edwards from Furness Academy.

Douglas said: “I’ve been really looking forward to this – it’s all about the community coming together. Martha, Hannah and Jessica were lovely.”

Martha helped several of the guests, including Hugh Harris, below, and said: "A lot of older people don’t get the chance to get out at Christmas and spend time with other people, so it’s lovely to be a part of something like this.

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Posted by Community Christmas on 30 November 2016
Community Christmas

This Christmas we’re looking for the Hidden Heroes who make a big difference to people’s lives in local communities – like Michael who gives up his time to cook hot meals for people who rely on the Carlisle Foodbank.

Michael and Niki

Michael Cullen, 64, turned to the foodbank when things went wrong in his life – but says: “When I got back on my feet I decided to give something back.”

He was nominated for an Asda Hidden Hero award by our Carlisle store’s Community Champion Niki Iveson, who volunteers at the foodbank and takes in all the food that our customers and colleagues donate.

Michael became a chef after leaving the army, and he uses his experience to make nourishing and tasty dishes for people to eat at the foodbank or frozen meals to take away and heat up at home.

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Posted by Community Christmas on 28 November 2016
News & Blogs

Spot the difference! Alfie tweeted to say our Mrs Claus Gnome looks just like his nan Pat … so we invited them in to our Basildon store to present her with her lookalike.

Pat (right) with the Mrs Claus gnome

Our social media team had spotted Alfie’s tweet saying: “Can’t believe they’re selling my nan in @asda”.

Pat Elliott, 71, who has six grandchildren, said it was her youngest grandchild, two-year-old Darcie, who first spotted the resemblance while shopping in Asda Beckton with her dad Simon.

Posted in News & Blogs on 25 November 2016
News & Blogs

People have been asking if we’re holding a Black Friday sale at Asda this year – so our colleagues in the Press Office have responded in Mannequin Challenge style.


The video spoofs the footage you might have seen on news bulletins in 2014 when customers at our Wembley store rushed for bargain TVs on the morning of Black Friday.

Back in 2013 we were hailed for bringing the US phenomenon of Black Friday to the UK, saving savvy British customers millions on electrical appliances and homewares.

But last year we took the decision to step away from the Black Friday frenzy and focus on what our customers really want – everyday low prices and great deals instead of one-off flash sales.

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Posted in News & Blogs on 23 November 2016