News & Blogs

Our Home shopping colleagues often deliver to holiday destinations – but turning up to a scout camp in the middle of a field was a first for driver Tony Seager!

Scout camp delivery

The 10th Frome Scout group lived up to the Scout motto “Be prepared” when they placed their online order in advance of their camp last weekend. They ordered BBQ meat, rolls and other camp essentials for 86 to be delivered on Friday to their mess tent door! They were taking part in a District camp with 400 beavers, cubs and scouts at West Woodlands show field just outside Frome.

Scout leader Clare Ibbitson shared the photo of the delivery on Twitter and said they were delighted with the service they received.

“The driver was exceptionally polite and interacted with the Holstein who were helping unload the shopping!” said Clare.

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Posted in News & Blogs on 09 July 2014
News & Blogs

Thank you to each and every customer, colleague and supplier who has helped us raise an amazing £40 million to help beat breast cancer – and we won’t stop there!

Tickled Pink gingerbread lady named Hope by Asda Facebook fans

Our Tickled Pink campaign is now in its 18th year. Every October we hold fundraising events in all our stores with colleagues organising everything from tombolas to sponsored events. We also sell limited edition Tickled Pink products – like these Tickled Pink gingerbread ladies nicknamed “Hope” by our Facebook fans.

Every penny we raise through Tickled Pink goes to support the valuable work of two breast cancer charities: Breast Cancer Care and Breast Cancer Campaign. Through our partnership we’ve enabled the two charities to help people diagnosed with breast cancer receive vital support, while also funding world-class research to help improve diagnosis, treatment and hopefully one day, a cure.

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Posted in News & Blogs on 07 July 2014
News & Blogs

Congratulations to Community Life Champion Maxine Green from our Morley store who has received a Point of Light award for her amazing volunteering efforts.

Prime Minister David Cameron with Maxine Green

Prime Minister David Cameron presented her with the award on Friday in a special ceremony in Wetherby. The new awards recognise outstanding achievement by individuals and are awarded daily to someone somewhere in the UK.

“I was really shocked when I got the call!” says Maxine. “I’m truly overwhelmed and honoured to receive this award from the Prime Minister. It’s really humbling when I see the impact my volunteering and fundraising work has in my local community, even if it’s small it makes such a difference.”

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Posted in News & Blogs on 07 July 2014

We’re the first supermarket to publish comprehensive data on the fisheries that supply us so you can see exactly how and where our wild fish is caught – and how sustainable they are.

Sustainable Fisheries Partnership

We’ve teamed up with the Sustainable Fisheries Partnership to publish the first of our Wild Fisheries Annual Reviews.

The new report has been welcomed by Greenpeace and Hugh Fearnley-Whittingstall, both of whom have campaigned for more transparency from supermarkets on seafood sourcing. It covers all the source fisheries we used between January 1st 2013 and December 31st 2013. Not all of the 64 fisheries that supply us have data available – we are working with the eight that don’t to improve the way they report. We’ve also pledged to ensure that all fisheries that need improvement take appropriate action.

Read more and see full report
Posted in Sustainability on 04 July 2014
News & Blogs

Tour Makers

Thousands of volunteers recruited, trained and equipped by Asda are taking to the streets as Tour Makers for the Grand Départ of the Tour de France.

After an extensive training programme, our army of Tour Makers will be stationed all along the 540km of race route over three exciting days of racing to welcome visitors and look after spectators.

It’s the first time a mass volunteer programme has been laid on for the Tour de France and we’re proud to have played a part in making it happen.

Tour Makers will be carrying out a range of duties during Stages 1, 2 and 3 of this year’s tour, which starts in Leeds on Saturday (July 5), serving as Wayfinders, Crossing Marshals and even Flag Marshals – who will be right in the thick of the action to warn riders about hazards in the road.

Tour Maker and keen cyclist Oli Shaw, from Otley near Leeds, said: "I’ve been watching the Tour for about the last twenty years. I used to go on holiday with my family to France every summer and watching the Tour was an enjoyable aperitif.

“When I found out it was coming to Yorkshire it seemed like too good an opportunity to miss to get as close as possible to the race and try to ensure that the Grand Départ is a huge success.”

Tour Makers have already been heavily involved in the build up to the Grand Départ. A choir of Tour Maker volunteers has even recorded a version of the official theme song ‘The Road’.

Thanks to everyone who’s volunteered to be a Tour Maker – we hope you have a wonderful weekend and create some memories that last a lifetime!

Posted in News & Blogs on 04 July 2014