News & Blogs

The Asda “Pocket Tap” has been associated with saving you money ever since it first appeared on our TV screens in 1977.

Old pocket tap advert

The pockets may have changed over the years (check out the quilted pocket in the 1970s ad above!) but the message has remained the same. In fact the Pocket Tap is now so famous that the Royal Association of the Deaf even made it the official sign for Asda.

Some of our customers will remember the original Asda pocket tap TV adverts from the 1970s starring “Carry on” star Hattie Jaques and “Rising Damp” star Leonard Rossiter.

Read more and watch latest TV ad
Posted in News & Blogs on 04 July 2015
News & Blogs

Our famous Pocket Tap has always been something to celebrate – it’s been synonymous with saving our customers money since 1977.

Colleagues at our new Wealdstone store perform the Pocket Tap

So colleagues are delighted to see the double tap feature in our new TV advert. They’ve been practising the Pocket Tap in stores across the country.

Check out more photos here
Posted in News & Blogs on 04 July 2015
News & Blogs

This summer we’re bringing back the Asda Pocket Tap as part of our 50th birthday celebrations. To mark our anniversary we’re giving away £100 to three lucky winners.

Asda colleagues doing pocket tap

The Pocket Tap has been associated with great value ever since it first appeared in our TV adverts in 1977 – find out more about the history of the Pocket Tap.

Shopping habits may have changed drastically over the past 50 years but we’re just as committed to saving you money.

Our latest TV ad celebrates 50 years of Asda and features real Asda colleagues. They’ve been getting into the spirit by doing their own Pocket Taps in store – see some of the great photos here.

And now we’re inviting you to join in the fun! Share a photo of you doing the Asda Pocket Tap and you could win £100 to spend at Asda.

Find out more here
Posted in News & Blogs on 04 July 2015
Asda Minions

To celebrate the release of the new Minions movie we’re giving you the chance to win a marvellous Minions goody bag.

Count the Minions

The prequel to Despicable Me is in cinemas now and follows Kevin, Stuart, Bob and the rest of the minions as they search for a new master to work for, which leads them to Scarlet Overkill – the world’s first super-villainess.

We’ve got a great goody bag up for grabs, with a Despicable Me 1 and 2 limited edition DVD box set, beach towels and beach ball, a Minions lunch bag and a Bubble Gun!

Find out more and enter.
Posted in Asda Minions on 03 July 2015
Asda Minions

Have you tried our Minions cakes yet? We’re seeing loads of love for them on social media!

Try our Minions cakes

The cakes come in two versions and serve 20 or 40 people – perfect for parties of any size. They’re available to pick up in store or buy online at asda.com.

Take a look below to see what some of our Minions-mad customers have shared online – and scroll down to see some of the fantastic Minions-inspired cake creations baked by some of our fabulously-talented customers.

Read more and see more photos
Posted in Asda Minions on 03 July 2015