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New from George: Dress your bridal party for less than £200

Fiona Lambert, Brand Director at George, introduces the fantastic new George wedding collection in this video filmed on the eve of Andrea and David’s Asda wedding.


The new collection, which will be available online in May, includes a bride’s dress for £60 and a groom’s suit for £40 – but, as Fiona says, the quality and style means the happy couple will still feel like a million dollars.

The George wedding collection has been developed in response to the growing number of couples telling us they’ve had to put their plans to get married on hold because they can’t afford all of the costs associated with the big day.

The average cost of a wedding in the UK has reached an astonishing £20,000, according to You and Your Wedding magazine, with the wedding dress one of the biggest expenses, costing on average more than £1000.

Now, with the George wedding collection, couples on a tight budget can afford to look great while saving their money to spend on other elements of the big day.

As well as the bride and groom’s outfit, the collection includes two bridesmaids’ dresses for a total of £56.

Andrea Birchall was the first bride to walk up the aisle in one of the new dresses – and Sian Horner, from the George PR team, was with her on the morning of the big day as she and her bridesmaids got ready. Sian took along her Flip video camera to film the preparations and get a sneak preview of the gorgeous dress…

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Waiting list update: We’ve now closed our initial waiting list and we’ll be contacting everyone who has left their details with more news of the new collection shortly.

Posted in News & Blogs on 12 February 2010
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