News & Blogs

Celery changes colour for Tickled Pink - variety exclusive to Asda

Pink celery
If you see pink celery in store later this month you’re not imagining things – we’ve brought out a new variety exclusive to Asda to help raise money for Tickled Pink.

Nicknamed “Celerise” after its cerise pink colour the celery has been developed by our growers Len Wright Salads in Southport. The variety, called Pink Majestic, tastes exactly the same as green celery.

Each pack contains three celery hearts and for every pack sold we’ll donate 10p to Tickled Pink to support our breast cancer charities.

The pink celery will be available in 180 stores from October 20th. Look out for more pink products in store this month and help us raise £4 million for Tickled Pink this year.

Posted in News & Blogs on 16 October 2011