News & Blogs

Getting ready for summer with a Pimm's "one-stop shop"

Customers at our store in Tilbury, Essex, have been getting tips on how to make the perfect summer drink – thanks to produce manager James Smith.

Asda Tilbury's summer drink promotion

He was inspired by Wimbledon to create a “Pimm’s and lemonade” one-stop shop in the produce aisle of the Essex store – even posting a recipe for customers with all the trimmings including strawberries, lemons, limes, cucumber and mint.

James says: "I’ve had a lot of customers coming up asking about it and saying what a great idea it is! A lot don’t realise what goes into the drink – especially cucumber.

“If I’m making it at home I’ll put everything in it – it doesn’t cost much extra but it makes a big difference. My partner drinks Pimm’s, although I prefer lager myself!”

The store has ordered in extra produce to keep up with demand and plans to offer more cocktail inspiration over the summer – next up is the perfect Mojito!

Make your own: If you’re feeling inspired you can find everything you need to make the perfect Pimm’s here – including Pimm’s at £15 per litre bottle.

Posted in News & Blogs on 27 June 2013