News & Blogs

Asda customers and colleagues dig deep for Help for Heroes

Many thanks to all the customers and colleagues who gave generously to the Help for Heroes over the bank holiday weekend – we raised an incredible £563,000!

The charity’s volunteers collected donations and sold Help for Heroes merchandise over three days at stores up and down the country to raise money to support wounded members of the Armed Forces.


CEO and co-founder for Help for Heroes Bryn Parry OBE said: “Help for Heroes wouldn’t be what it is without the support of the decent people who do their bit for our wounded Servicemen and women; over 2,500 people volunteered for this challenge. We are extremely grateful to Asda for helping make this challenge such a huge success.”

“The money raised is all used to provide direct, practical support to those wounded in the service of our country. We have already spent or allocated millions and we have a shopping list of future projects that will ensure they get the very best. We may not be able to prevent them from being hurt but we can certainly do our bit to help them get better.”

Volunteers tweeted about the Asda fund-raising events, encouraging their followers to come and show support – @TwinkelPink uploaded the photo above from Asda Minworth and tweeted: “Two of my star collectors.”

And Richard French-Lowe tweeted as @FrenchLowe: “Well proud of my collecting team: £1,600 from one day for Help for Heroes from Asda Brighton Marina. Well done guys.”

You can see how some of our stores pitched in to help raise money for the charity in the gallery below – or read more about the charity and how to get involved on the Help for Heroes website.

Posted in News & Blogs on 29 August 2011
blog comments powered by Disqus