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How we're going even further to help our local communities

Today we’re launching our new Community Life programme to help make our local communities better places to live and work for our colleagues and customers.

Asda colleagues help with renovations

We hope to create the new “community centres of tomorrow” – places where local organisations and people can meet and where our customers decide which charities and local groups they’d like to support.

Every Asda store and depot now has a Community Life champion dedicated to supporting local community organisations within a one-mile radius of their local store.

Asda colleagues throw a tea party for the Salvation ArmyAnd our colleagues have already started making a difference – they’ve been getting involved by doing everything from helping local school children grown their own vegetables to helping to renovate local nurseries and care homes.

We’re also working with local schools and organisations to help educate children about healthy eating and the environment.

In some of our bigger stores we’ll be inviting the local community into store to use our meeting rooms and facilities free of charge for their activities.

Community Life at Asda Hemel Hempstead And of course we will continue to support our chosen national charities in store through campaigns like Tickled Pink and Everyman.

Our Chief Executive Andy Clarke says: “Asda has a proud history of supporting the local communities we serve. This focus defines the way we work and the way we do business. It not only helps us do a better job as a business, it is also the right thing to do.”

We’re really excited about Community Life and we hope we can really make a difference to our local communities.

Check out the Community Life noticeboard next time you’re in Asda to see what we’re up to and find out how you can get involved or visit your local store page to nominate a cause that you’d like to see us support in your local community.

Posted in News & Blogs on 26 March 2012