Asda Active - fitness fun for all the family coming to a field near you
We aim to play an active role in our stores’ local communities – and this year we’re launching a new initiative to help families across the UK discover and get involved in local sporting activities.
It’s called Asda Active and it takes over from our successful Sporting Chance campaign, which for four years provided more than 300,000 kids with free sporting activity sessions during the school holidays.
Asda Active builds on the work we’ve been doing with the national charity Fields in Trust to mark the Queen’s Diamond Jubilee by protecting 2,012 outdoor spaces from development and ensuring local kids and future generations have somewhere to relax and play.
The FIA and their partner Sport England have teamed up with Asda to create the Asda Active campaign at 20 of these protected sites. Each of the Asda Active zones will be supported by Fields in Trust, Games4Life, and some key sports providers and promoters.
In this historic year of the 2012 London Olympics we want to use these free events to showcase and help you discover the kind of sports and activities that are available for you and your family in your local area.
It’ll be a fun day for the whole family – and we and our partners really hope your kids will be inspired to take up a new activity.
We’ll also be getting behind some of your local sports clubs by making a donation towards equipment or coaching. You’ll be able to vote for the clubs we are supporting.
We’ve invited some of the sporting stars of the future to the events too – many Asda stores support a promising young sportsperson in their local area through the Asda Athletes programme.