We’ve recently relaunched our Little Angels nappies range with a smart new look, new products and new pricing making it even better value than before. The range was tested and approved by a panel of Mumsnet mums before it launched last month. If you’re a regular shopper at Asda you might have noticed a few changes so we asked Product Manager Sara Healey to explain what’s changed and why…
Our customers love Little Angels nappies and the protection they offer for the youngest members of the family but they told us that there was quite a lot of choice on the shelf. The newly re-launched range is a more streamlined selection of our customers’ favourite products that still offers the same great quality but is easier to shop and a little less confusing.
We’ve merged Supreme Protection and Comfort Dry into a single nappy called Comfort & Protect. It has the same absorbency as Comfort Dry with the softer materials of Supreme Protection. The nappy itself is thinner but with the same absorbency – we did this to avoid a bulky nappy to make it more comfortable for baby. The great news is that you’re now getting a better product for a cheaper price.