News & Blogs

Pin Ups sofa

Vicky Emmonds and partner James recently spotted an opportunity to transform a second-hand sofa into a fantastic piece of retro-style furniture – all with a little help from our fab George Home Fifties Pin Ups bedding!

Vicky, who works with children, and James, a filmmaker, came across our fifties-style bedding when they spotted a post about it on Facebook.

The creative couple decided the vintage-looking patterns would be perfect for their new flat – a converted church in the Yorkshire countryside.

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Posted in News & Blogs on 21 July 2014
News & Blogs

Summer Kids

Struggling for things to do with the kids this summer? Head to your local Asda store on selected dates this August for some free fun activities that are guaranteed to keep your little ones entertained!

Posted in News & Blogs on 18 July 2014
News & Blogs

Our school uniform range at George is available now in store and online to help you get the kids ready for going back to school. The whole range has been tried and tested by kids and parents – and we’re so proud of the quality that all school clothing comes with a No Quibble 100 Day Satisfaction Guarantee.

Super Science Lab

In the run up to the school term we’ve got some fun activities in selected stores to make shopping for school uniform easier. Look out for our Back to School Super Science Lab in our Scotland stores on 24th and 31st July and stores in England and Wales on 14th, 15th, 21st and 22nd August. See which stores are taking part here.

Our Back to School colleagues will be on hand to demonstrate the benefits of George schoolwear – including our Teflon-coated clothing which repels spills and releases stains easily. The kids can dress up in lab coats and goggles, and have fun testing our Teflon-coated trousers and skirts for themselves in the Super Science Lab – then take away a ‘Super Science Lab’ certificate to showcase at home!

You can check out our great range of schoolwear now at – and don’t forget you can order online and collect in store for free using our Click and Collect service.

Posted in News & Blogs on 17 July 2014
News & Blogs

If you’re looking for something different for your Sunday roast why not try venison? It’s a great alternative to beef and is becoming increasingly popular.

ES Venison Wellington

And our new Extra Special Venison Wellington was a big talking point at our Christmas Press Event recently. The Wellington, which will be on sale at Asda nearer Christmas, is made with British venison and tangy cherry stuffing, encased in all-butter puff pastry.

All our venison is 100% British, Red Tractor approved and is sourced from our supplier in Northern Ireland, Finnebrogue, who also make all our Extra Special sausages.

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Posted in News & Blogs on 16 July 2014
News & Blogs

We were delighted to be “Highly Commended” at the National Business in the Community Awards (BITC) in London last night for the work we’re doing to help tackle youth unemployment in the UK.

We were competing in the Inspiring Young Talent Award category after winning a “Big Tick” award from the BITC in June at the Responsible Business Awards. This regional award celebrated companies in Yorkshire and Humber who make a real difference to their communities.

We were highly commended for our “Opportunities for all Communities” programme which was described as “innovative and scaleable”. Here’s why:

  • Over the past five years we’ve provided more than 2,000 young people with vocational qualifications they may not otherwise have had access to.
  • In 2013 we employed more than 37,000 people aged 16-24 – up by 14% from 2011.
  • By working in partnership with other organisations such as Jobcentre Plus, Remploy and the Princes Trust we’ve increased the positive impact we’ve had on young people.
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Posted in News & Blogs on 09 July 2014