News & Blogs

crumpet soldiers

Our customers love our Chosen by you Crumpet Soldiers – and so we’re delighted they’ve won gold in the Grocer Food and Drink Awards 2014!

Heat them up and spread them with butter – or use them instead of toast soldiers for dipping in soft-boiled egg. They’re irresistable and available in store now.

Here’s what some of you have been saying about them:




You can see what our Facebook fans had to say about them here.

See our other award-winning own brand products in the Grocer Food and Drink Awards

Posted in News & Blogs on 19 September 2014
News & Blogs

Great British Bake Off finalist 2011 Holly Bell

To celebrate National Cupcake Week we’ve been chatting to author and Great British Bake-Off finalist Holly Bell about cupcakes. Holly, who starred in GBBO in 2011 and now writes her own blog Recipes from a Normal Mum brought these amazing cupcakes in with her – and they tasted every bit as good as they look!

Read more and see full recipe
Posted in News & Blogs on 18 September 2014
News & Blogs

We’re delighted to have won two prestigious awards last night at an annual event that recognises the best in the retail industry for licensed products and clothing.

Collecting the awards

For the second year running Asda (including George) was named Best Pre-school Retailer of the Year in the 0 to 5 years category at the Licensing Awards 2014.

And we also scooped the ultimate award – Best Overall Retailer of License Products for the second year in a row!

Jonathan Tillery, our Senior Buying Director for George, said: “I’m honoured to have collected these awards which recognise our continued commitment to license product and offering the best choice and value to our customers. To win both these awards two years on the trot and, in particular, scooping the Top Retailer Award again for the second year … I couldn’t be more proud of the team!”

Character range

Here are just some of the popular character outfits and toys that helped us scoop the awards! Browse the Boys’ Character Shop and Girls’ Character Shop on George.com – and check out our great range of toys at Asda Direct.

Posted in News & Blogs on 17 September 2014
News & Blogs

Stoptober, the 28-day stop smoking challenge starts on Tuesday 1st October, and Asda pharmacies’ free Stop Smoking Service is here to help those taking the difficult challenge.

Lee Nelson

We’re offering free one-to-one help and support from our pharmacists during October. We’ll also be giving out free Stoptober quit packs, which include useful facts, tips and tools to help you stub out the cigarettes for good. Find your nearest Asda Pharmacy here and join the 28-day Stoptober challenge here.

To celebrate the end of this year’s Stoptober campaign, we’ve got two tickets to give away to an exclusive comedy gig at a central London location on 28th October starring comedian Lee Nelson, amongst many more.

For a chance to win simply ‘like’ our Stoptober Facebook post before the closing date of 13th October. See full terms and conditions.

Please note: You must be over 18 and able to travel to London on Tuesday 28th October.

Posted in News & Blogs on 17 September 2014
News & Blogs

You might be surprised to learn that our Chosen by you garden peas are cooked and canned within three hours of harvesting and are 100% British … and now they’ve been given the Red Tractor seal of approval.

Red Tractor logo on tinned veg

We’re strong supporters of the Red Tractor scheme which reassures shoppers that the food they’re buying is 100% British and fully traceable back to Red Tractor-assured farms.

From next month we’ll be adding the Red Tractor logo to some of our Chosen by you canned vegetables including sliced carrots, new potatoes, garden peas and broad beans. All the vegetables have been grown on British farms and meet Red Tractor’s responsible production standards.

We’re the first UK retailer to do so and hope others will follow our lead because we know how important it is for customers to know exactly where their food is coming from.

Read more
Posted in News & Blogs on 17 September 2014