News & Blogs

Asda leads the way in tackling under-age sales through focused training and by measuring our own performance using independent test purchases.

Each month every one of our stores is visited by an independent test purchaser to ensure they are always asking customers who look under the age of 25 for ID to prove they are over 18 when attempting to purchase age restricted products.

Our Challenge 25 policy is designed to ensure that you are asked for identification if you look under 25 in order that you can prove you are the required legal age to purchase the product.

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Posted in News & Blogs on 30 August 2014

Our August Asda Baby & Toddler Event is now on in stores and online – with great deals on baby essentials, George clothing, food, and products for the home and nursery.


We’re aiming to raise £250,000 during the Asda Baby & Toddler Event for baby charity Tommy’s and you and your little #superbaby can help us support them – and parents across the UK – by stocking up on baby essentials.

A percentage of sales from the discounted baby products featured in the event will be going to Tommy’s to help fund vital medical research into why things go wrong during pregnancy and birth.

Posted in Tommy's on 26 August 2014
News & Blogs

Asda fuel price cut

Great news if you’re driving somewhere this Bank Holiday weekend – we’re cutting the price of unleaded by up to 2p per litre and the price of diesel by up to 1p per litre!

From tomorrow (August 19th 2014), you’ll pay no more than 124.7ppl for unleaded or 128.7ppl for diesel at any of our 234 forecourts nationwide – that’s our lowest fuel prices since January 2011!

And thanks to our national price cap, you can be confident you’ll get the best deal wherever you are in the country.

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Posted in News & Blogs on 18 August 2014
News & Blogs

We’re delighted to have won eight awards at the Great Taste Awards 2014. The Awards celebrate the best of retailer own-brand food and drink and have been described as the ‘Oscars’ of the food world.

Our products were put to the test by 400 judges over 50 judging days to give them their seal of approval. And our Extra Special range, in partnership with Leiths School of Food and Wine, came out on top with seven of the eight awards.

Our coffee ranges in particular caught the attention of the judges! Our Extra Special Ethiopian Fairtrade Ground Coffee was awarded two stars; it’s slow-roasted Arabica coffee is grown on the sloping plains of Western Ethiopia and has a rich chocolate flavour with a floral sweetness and hint of apricot. Our Extra Special Colombian Fairtrade Coffee Beans and Extra Special 100% Arabica Decaffeinated Organic Nicaraguan were also awarded with one star each.

Here are the other tasty products that impressed the judges this year:

  • Extra Special Fronageries Papillon Roquefort
  • Extra Special Vintage Cider
  • Chosen by You Strawberry & Forest Fruits Infusion
  • Extra Special Mezzi Paccheri
  • Extra Special Salt Beef 120g

Look our for our award winners in store or online and let us know what you think! Find out more about the Great Taste Awards here.

Posted in News & Blogs on 15 August 2014
News & Blogs

David and Mel found this lovely gift in a trolley at Asda Sittingbourne

When Asda Sittingbourne customer David Davenport found this beautifully wrapped present his first thought was to hand it in as lost property – but then he read the card…

So instead he and wife Mel took it home and opened it to discover a lovely, heartfelt letter from an anonymous wellwisher.

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Posted in News & Blogs on 08 August 2014