Our latest Mumdex report shows technology and social media are now a big part of family life – but mums are calling on the Government to do more to protect children online.
Nine out of 10 mums on our Mumdex panel say technology is helping them save money and more than half (52%) say it has boosted confidence in their own parenting skills. They go online to shop, compare prices, source information and swap tips with other parents.
However, mums also understand the risks of social media sites and 82% of them would like to see the Government do more to protect children online. Nearly half (47%) would also like to see more focus on digital skills in the school curriculum.
Hayley Tatum, our Direct for People, says: “We’re seeing that mums are using technology to make their lives easier from comparing prices, keeping in touch with family and seeking support and advice on being a parent.”
Asda mums tell us they will be making good use of social media and technology in the run up to Christmas by comparing prices, shopping online and using online recipes.
However when it comes to the day itself they will be keeping it as traditional as possible for the family. More than a third (35%) will ban phones and gadgets from the dinner table and more than half will swap games consoles for board games.
Our quarterly report tracks how our Mumdex panel of 5,500 mums are feeling about the economy – and its impact on their household finances, quality of life and their community.
Our latest report shows mums are far more optimistic about the economy than they were this time last year – but they are yet to see any improvement in their household finances.
Read the full report