Well, that was an eventful Wednesday morning – definitely a break from the norm! I was invited to attend the launch of Labour’s ‘Woman to Woman’ campaign at Asda Stevenage, which is trying to engage more female voters. The campaign has been characterised by a ‘pink bus’ that will tour 70 locations, hopefully encouraging female voters on its travels.
It is a key issue; approximately 9 million women did not vote in the last election, and as many as 48% of women feel that the main political parties do not empathise with their needs.
It was a really eye-opening experience, witnessing first-hand the media ‘scrum’ that follows these events, where planning is paramount but only so much can be controlled. This was illustrated when a man gate-crashed the discussion between Asda employees and the MPs, determined to undermine what was being said.Read more