We published our first Mumdex report a year ago – and one year on it seems Asda mums are feeling the pinch more than ever.
Most of the 5,500 mums on our Mumdex panel (95%) say their standard of living is the same or worse than a year ago and half of mums fear the UK economy will never be the same again.
With the Budget just around the corner we asked what the Chancellor could do to make a big difference for families and top of the list was help with utility bills, fuel costs and tax.
Four in five mums would like the Government to prioritise the reduction of household utility bills in the forthcoming Budget.
Two-thirds of mums surveyed would like the Government to focus on cancelling the 3p-a-litre rise in fuel duty planned for September, while half would like it to prioritise an increase in the personal tax allowance to give them more money in their pockets.
Last year we saw mums cutting back luxuries like holidays, gadgets and meals out. Now families are struggling to afford basics like heating and petrol. Our Mumdex report also found:
Six in 10 mums say they can no longer afford to turn the heating on for as long as they need
50% of mums say they only part fill up their car to save money
Seven out of 10 mums say they are budgeting more now than they did a year ago and three quarters are regularly comparing product prices in supermarkets
Seven in 10 are spending less on family activities than 12 months ago
55% of mums are saving less than they were a year ago and half dipped into their savings last year
After all the bills are paid there is very little left for treats – which is probably why Mums are feeling so pessimistic about the future.
Judith McKenna says: "Last year mums told us they were cutting luxuries. However, it’s no longer just about saving money on holidays or big–ticket items. Now it’s getting much more serious, with families having to forgo the very basics they need to survive, such as heating and transport.
“It’s no surprise that when we asked mums what they wanted the Chancellor to do in next week’s Budget, they focused on these basics – asking for help with reducing utility bills, freezing fuel duty and increasing the personal tax allowance.
“Our mums also told us that we have a role to play too. By continuing to keep the cost of essential items -like bread, eggs, milk and butter – down, we can help them keep more money in their pocket. So that’s what we are going to continue to do.”