Jahmene will sing live this weekend to an X Factor audience of millions but when he first started working at Asda he was “too shy” even to talk to customers.
His boss at Asda Swindon Haydon, Stewart, says: "We had to really build up his confidence. When we first told him he was going onto the shop floor he was terrified!
“Like a lot of people his age he found it a bit awkward to talk to customers but once he got chatting to someone he was fine. We told him to just be himself.”
Provisions manager Stewart says what you see on TV is the real Jahmene. "He’s very genuine and that’s part of his appeal.Read more