Our Extra Special Scottish Smoked Salmon has won Gold at the Grocer Food and Drink awards

Great news – Our Extra Special Scottish Smoked Salmon with Malt Whisky has won a Gold at the Grocer Food and Drink awards.

As part of judging for these awards consumer panels are held, the customer judges felt “the inclusion of malt whisky was an indulgence”. The quality of the fish was the key selling point as the salmon was “succulent”, “moist” and “very fresh” the product was described as a subtle taste of malt whisky, but a strong smoked flavour.

All our Asda Extra Special Smoked Salmon is from the west coast and islands of Scotland. The rough, tidal waters in this area mean our fish are strong and lean – we like to think ‘fit’.

We then fillet, bone and hand trim the salmon sides, before we apply sea salt and just a little demerara sugar for sweetness, to round the smoke flavour notes in the finished product.

We smoke all our Extra Special smoked salmon for 24 hours. We think this is just right to create a rich smoke balanced flavour, with a delicate, velvety texture. It is then sliced and just before we pack the carefully selected slices we give them a generous coating of our specially selected Glen Moray Classic® Single Malt Scotch Whisky.

The slices of smoked salmon then retain a robust whisky aroma yet a gentle oaky flavour which enable the delicate smoked salmon flavour but does not over power it.

Posted by Charlie on 07 June 2013
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