Our BBQ range competes with the best at world championships
We’re so proud of our Butcher’s Selection BBQ range that we took it to Memphis to compete with the best BBQ food in the world!
The team, headed up by chef Mark, cooked up a feast at the World BBQ Championships for the judges including our delicious Bourbon ribs, hand-trimmed and authentically smoked over cherrywood chips, then marinated for 24 hours in a sweet seasoning and slow-cooked ‘til they’re fall-apart tender.
They were inspired by our first trip to Memphis last year which was the inspiration behind the whole US-style BBQ range including sweet and smoky pulled pork, slow-cooked beef brisket and chicken wings.
In this year’s competition we finished 39th out of 108 with our Beef Brisket and 63rd out of 121 for our Bourbon ribs. “This is an amazing result considering we were competing against the best of the best,” says Richard from our Butcher’s Selection team. “These teams compete on the BBQ circuit all year round!”
The team had to cook in hot and muggy conditions and chef Mark even had to watch the brisket overnight while it was smoked for 14 hours over hickory wood!
“It was a great experience,” says Richard. “As passionate BBQ enthusiasts the team can now work on developing a stronger range for next year picking up on the flavours and trends we saw whilst on the trip.”