Asda strike gold with new Extra Special Cherrywood Smoked Dry Cure Back Bacon

Asda have struck gold again, this time at the BPEX (British Pig Executive) organised Great Bacon Revolution Awards. As part of Bacon Connoisseurs Week, BPEX invited retailers of British bacon across the UK to send in their tastiest packs in the hope of being named top rasher in one of 16 categories.

The competition attracted over 300 entries from retailers, butchers and farm shops, with Asda Extra Special Cherrywood Smoked Dry Cure Back Bacon being named as the best smoked bacon in the supermarkets section.

Asda’s award winner is thick cut, hand rubbed in salt and smoked over natural cherrywood for a subtle smokiness that really delivers on taste. The Extra Special bacon range has recently undergone a re-vamp with new higher welfare Outdoor Bred back rashers and Oregano infused lardons both added. Our aim is to offer a premium British bacon range that lends itself to a host of meal occasions, helping to get one of Britain’s favourite foods on your menu more often.

Posted by Charlie on 25 June 2013
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