Ya_meat_section_header
Fresh Meat and Poultry

We’re giving you the chance to win an incredible gas BBQ and £100 of food to cook on it as a bank holiday treat!

As Meat Retailer of the Year 2013 for the second year running, Asda is the perfect one-stop shop for everything you need for your BBQ – from tender steaks and juicy burgers to delicious American-style ribs and marinated kebabs.

And we’re so proud of our Butcher’s Selection US-style BBQ range that we took it to Memphis to compete with the best BBQ food in the world!

The team, headed up by chef Mark, cooked up a feast at the World BBQ Championships for the judges including our delicious Bourbon ribs and Beef Brisket.

Read more and enter here
Posted in Fresh Meat and Poultry on 20 August 2013
Fresh Meat and Poultry

Asda’s Innovation Chef Mark Richmond shows us how easy it is to cook our tasty Beef Brisket from our Butcher’s Selection BBQ range.

The brisket – which was inspired by the team’s trip to Memphis – is slow cooked for extra tenderness and marinated for 24 hours. It’s easy to cook and you can shred, slice or roast it! Pick up two for £6 on Asda.com.

Mark also shows us how to make a tasty sticky BBQ brisket pie with sweet potato chips and corn on the cob.

Posted in Fresh Meat and Poultry on 20 August 2013
Fresh Meat and Poultry

Asda’s Innovation Chef Mark Richmond shows us how to cook our Pulled Pork Shoulder from our Butcher’s Selection BBQ range.

Our Sweet BBQ Pulled Pork is a hand trimmed pork shoulder joint, marinated for 24 hours in our smoky barbeque seasoning and slow cooked till sweet, succulent and meltingly tender then finished with a sweet BBQ glaze. Pick up two for £6 on Asda.com.

Mark also shows us how to make sweet BBQ pulled pork tex mex quesadillas with gherkins and coleslaw.

Posted in Fresh Meat and Poultry on 20 August 2013
Fresh Meat and Poultry

We’re so proud of our Butcher’s Selection BBQ range that we took it to Memphis to compete with the best BBQ food in the world!

Memphis team

The team, headed up by chef Mark, cooked up a feast at the World BBQ Championships for the judges including our delicious Bourbon ribs, hand-trimmed and authentically smoked over cherrywood chips, then marinated for 24 hours in a sweet seasoning and slow-cooked ‘til they’re fall-apart tender.

They were inspired by our first trip to Memphis last year which was the inspiration behind the whole US-style BBQ range including sweet and smoky pulled pork, slow-cooked beef brisket and chicken wings.

Read more
Posted in Fresh Meat and Poultry on 24 May 2013
Fresh Meat and Poultry

We all agree the Memphis world BBQ competition is the best place to come and visit for inspiration as there are some amazing stands that inspire thoughts around packaging and theatre.

Mark greets the judges at the stand

The competition grounds are about a mile long next to the Mississippi river in Tom Lee Park and are full with just over 250 teams and 1,000s of barbecue fans. Here, great slabs of meat – beef, whole hog, whole shoulder, ribs and more exotic cuts – are slow-cooked over wood fires from 5-18 hours at a time. The pit masters baste and mop slowly, keeping the meat tender, while the different types of wood cherry hickory, mesquite and apple infuse it with flavour. There are lots of sauces to compliment the meat sweet mustard smoky bbq and hot vinegar just to name a few.

Read more
Posted in Fresh Meat and Poultry on 24 May 2013