Stephen Bromby blogs about his Community Life highlights

Hello everybody and welcome back to the Community Life blog.

Stephen Bromby

My name’s Stephen and I joined Asda almost 20 years ago. I’ve had various roles in many stores from provisions at Grantham store, to general merchandise at Wisbech store and four years ago I was fortunate to be appointed Community Life Champion at the Boston store.

I’d like to talk a little about how the team at Asda Boston aims to make the community around our store a better place to live, work and grow up for our colleagues and customers.

To achieve this vision, all Community Life Champions work around four pillars that together represent the areas of life that local people feel are most important to them. The four pillars are Healthier Life, Working Life, Greener Life and Local Life.

Healthier Life

Our Toolkit for Schools allows us to regularly visit many schools in the local area to help with cookery lessons, sports activities, planting and growing, supporting healthy eating initiatives, after school clubs, attending school fetes, supporting school trips, and so much more.

Visiting a school

Working Life:

My store has once again worked with Boston Job Centre Plus to support IGD’s Skills For Work Month in September by hosting workshops for local unemployed people to give them the skills and advice they need to get back into employment.

Greener Life:

During September, all of our stores colleagues were busy engaging with our customers and local groups to talk about the new government legislation requiring all large stores to charge for single use carrier bags. The aim is to reduce the use of plastic bags and the litter associated with them, and to encourage people to reuse bags.

Sue Edwards and Jane Hayford in Boston store foyer

Local Life:

We were proud to support Lincoln Pride this year. It proved to be a great example of community spirit through groups coming together to celebrate sexual diversity and gender variance. By getting involved we helped demonstrate Asda’s unique culture and promote our diverse and inclusive ways of working.

Here are some more of my Community Life highlights from this summer…

Cake My Day The highlight of my summer was Asda’s 50th birthday #CakeMyDay celebrations. As part of our celebrations for 50 amazing years, we invited our customers to join us in our store’s foyer to decorate fairy cakes. The free activity was all about doing something nice for our customers, and encouraging customers to do something nice for somebody else by asking them to give their specially decorated cake to somebody they felt deserved a special treat.

We also chose to visit Boston Food Bank and Boston Women’s Aid, local good causes who we have worked with and previously supported, to say thank you and share a large chocolate cake with their volunteers.

My overriding memory of the celebrations was following the progress of the #CakeMyDay campervan as it toured the UK to help deliver £501,326 from the Asda Foundation to local good causes, and seeing so many beaming faces.

Cake My Day

More recently, we held our Love Food, Hate Waste activity in stores across the country. This was a great opportunity to talk about storage, portion control and menu planning to raise awareness of the Love Food Hate Waste campaign and share simple tips and ideas to reduce the estimated seven million tonnes of food and drink that is thrown away in the UK from our homes every year.

Love Food, Hate Waste

Like all other Community Life Champions, I’ve been out volunteering in the area around my store. We all continue to support local causes financially through fundraising, our ‘Chosen by you… Given by us…’ green token programme and Asda Foundation grants.

Presenting an Asda Foundation grant

Our community space scheme which opens up our foyers, car parks and meeting rooms to local groups also continues to be very popular.

So that just about wraps up the highlights of my summer. I’m now getting excited as we prepare for our autumn activities and we look forward to supporting Tickled Pink, Poppy Appeal and Children In Need.

Posted in Community on 02 October 2015