Helping make the local community a better place to live and work in

We’ve made it our mission to ensure that every Asda store helps make their local community a better place to live, work and grow up in.

That’s why we’ve got a Community Champion in our stores, playing an active role with local charities and organisations to improve the lives of people in their area, whether helping tackle food poverty, delivering community projects or volunteering with good causes.

Asda customers donated 1.6m tons of food to a food bank in Bolton in one day

Last Christmas, our Community Champions spread festive cheer across the country, dressing as elves and arranging special surprises for people in the local community.

Asda community elves

Our Community Champions also build close relationships with local schools, working with teachers to promote healthy food and an active lifestyle, as well as showing children how much fun cooking is.

Asda Active

Our Community Champions arrange events in store and inspire colleagues and customers to get involved in local community work. In some of our bigger stores we can provide space, including meeting rooms, for local groups to use. And they welcome charities and other local groups to raise funds in store or collect donations for food banks and other good causes.

We’ve organised hundreds of local and nationwide events, ranging from sponsored events for Tickled Pink, the Chosen by you, Given by us local store fundraising collection, in-store and local community #Cakemyday activity to help celebrate Asda’s 50th birthday and handing out £4.6 million in grants to deserving community causes from the Asda Foundation.

The team with their cheque

Our Community Champions have taken part in some remarkable personal fundraising events – shaving their hair off, skydiving, walking, running and undertaking epic bike rides all for good causes.

Sharon Noble

Fareham Community Champion Sharon Noble was even named a Citizen of Honour in her home town in recognition of her charity work.

Our Community Champions helped us win Community Retailer of the Year for the third successive year at the 2015 Retail Industry Awards. Find out more here.

Meet some of our Community Champions:

Christine BaldwinChristine Baldwin:
Christine Baldwin, who works at our Bolton store, was one of our first Community Champions. She said: "I really do love my job and I think that’s because you are giving not taking from anyone and when you know you can suggest ideas on a project and see them come to life you get so much from it.

“I never dreamt I could do all this. I remember when looking back at some of the meetings when the role was being established and being so nervous whereas now you’ve got councillors and MPs wanting to meet you.”
Read more about Christine’s work

Andrea McQuoidAndrea McQuoid:
Andrea McQuoid, who works at our Downpatrick store in Northern Ireland, said: "The Community initiative is a big focus for Asda and we really live by it, aiming to make the area around the Downpatrick store a better place to live and work for Asda colleagues and customers alike.

“We really want all of our customers to get involved too so our in-store meeting room space is open for local community groups and organisations to use free of charge.”
Read more about the work Andrea does

Stephen BrombyStephen Bromby
Stephen Bromby, who’s the Community Champion at our store in Boston, has worked for Asda for almost 20 years.

He said: “The team at Asda Boston aims to make the community around our store a better place to live, work and grow up for our colleagues and customers. To achieve this vision, all Community Champions work around four pillars that together represent the areas of life that local people feel are most important to them. The four pillars are Healthier Life, Working Life, Greener Life and Local Life.”
Read Stephen’s blog about some of his work in the community

June ThurstonJune Thurston
June Thurston, who’s the Community Life Champion at our Hereford store, loves helping her local community.

She said: "It’s letting people know what we can do to help, either in volunteering time or booking our training rooms if they can’t afford meeting spaces or to hold awareness centres.

“I can volunteer to help them out if they’ve got trips or events where they need an extra body to help either fundraise or look after somebody – I’m there for them.”
Read our interview with June from during Asda’s 50th birthday celebrations

Get in touch with your Community Champion: Every Asda store has a Community Champion. Use our store locator to find yours.

Posted in Community on 25 February 2016