Customers and colleagues help us raise £2m for Help for Heroes

A big thank you to all the customers and colleagues who’ve helped us raise £2m for Help for Heroes.


Volunteers for the armed forces charity have been holding annual collections in our stores since 2011 and were in our stores across the country again earlier this month.

Army veteran Paul Colling, pictured below with our Farnborough store’s community champion Debbie Green, was one of the volunteers out collecting.

Debbie and Paul

Volunteers set up merchandise stands in hundreds of Asda stores across the country and also held instore collections for the charity.

Help for Heroes provides lifelong support to service personnel and veterans with injuries and illnesses sustained while serving in the British Armed Forces.

Many colleagues shared great photos from the weekend – including Reddish Community Champion Laura Biddulph who took the fantastic photo at the top of the page.

She said: "There was loads of support from colleagues and customers. Everyone really enjoyed having the volunteers in the store and really got behind it.

“It’s such a fantastic cause and the Help for Heroes stall was busy all weekend – it was nice to see so many colleagues getting involved.

“Thanks to everyone involved. It was brilliant to see customers young and old, the colleagues and the volunteers all really make an effort.”

Help for Heroes tweeted this thank you message to Asda colleagues, customers and volunteers:

Asda Tonypandy Community Champion Karen Thomas shared this photo of general store manager Anthony Tranter with the Help for Heroes mascot:


Jacqui Dixon from our Weymouth store shared this photo with volunteers:


And Bishop Auckland Community Champion Anne Tindale shared this photo of volunteers at the start of the weekend:

Bishop Auckland

Find out more about Help for Heroes at

Posted in Community on 18 July 2017