Christine shows what a difference our community programme makes
We’re committed to making a difference in the local community, which is why we have a Community Life Champion in every store.
Christine Baldwin, who works at our Bolton store, was one of our first Community Life Champions, and has achieved a huge amount during the last four years – working with local schools and community groups, leading a range of local community initiatives and working with other businesses to achieve more together.
As well as her role in our Bolton store, Christine is also the lead CLC for the Manchester region, supporting colleagues at 43 stores with their community activity.
One of Christine’s main priorities is to help people living in food poverty. She helped organise a one-day drive at the four Asda stores around Bolton which generated 1.6 tons of food for the Urban Outreach charity food bank and worked with the Johnson Fold Action group to help more than 50 families learn how to grow their own fruit and vegetables.
This summer she was involved with Urban Outreach on a scheme called BL15, which ensured 1,300 children who might otherwise go hungry received a free packed lunch every day during the school holidays. The initiative was supported with a £2,000 donation from the Asda Foundation.
Now Christine is working with Bolton Lions to arrange for up to 2,000 children who may not otherwise get a present to receive a gift this Christmas.
She said: "Before I became a CLC I wasn’t aware of all the social issues and challenges. Now I’m meeting with the very people who are tackling these issues in my town.
“I really do love my job as a CLC and I think that’s because you are giving not taking from anyone and when you know you can suggest ideas on a project and see them come to life you get so much from it.”
Christine plays an active role as part of Business In The Community, part of Prince Charles’ Responsible Business Network, working with a range of other businesses to help the local community.
She said: “I think the most amazing part for me is knowing now that we can work together collaboratively with the other businesses. We all give time and support these projects. More importantly for me it’s been an eye-opener how many people in the housing estates are on the breadline and living in poverty.”
Christine has grown in confidence since starting her community role.
“I never dreamt I could do all this,” she said. "I remember when looking back at some of the meetings when the role was being established and being so nervous whereas now you’ve got councillors and MPs wanting to meet you.
“I was a little nervous in this environment at first whereas now I go in there relaxed and feeling able to contribute to whatever’s going on.”
Christine is proud of the difference Asda is able to make in the community, both in Bolton and across the rest of the UK.
She said: "It touches you because you know it’s only though your job and your company that you are able to make that difference. You feel proud that you have got a company that’s enabled you to be in that position to make a difference.
“If you didn’t have a company that trusted you to work with these people in the community and do what you do you wouldn’t be able to help them.”