Asda community elves spreading festive cheer #becauseitschristmas
We’ve got a wonderful army of Asda elves out and about this Christmas spreading festive cheer and arranging special surprises for people in the local community.
The #becauseitschristmas elves are better known throughout the rest of the year as our Community Life Champions. Every Asda store has one, and they play an active role in their local community, working with schools, charities and other good causes.
Throughout December you’ll see them in their “Happy to Elf” uniforms bringing a bit of festive magic to people who deserve some extra special Christmas cheer.
They’ll be organising get-togethers for senior citizens and people who live on their own in the local community; they’ll be throwing Christmas parties for groups who just don’t have the money to fund celebrations; they’ll be handing out presents and hampers to people nominated for a special treat.
One of the first elves to get out on the road was Inverness Community Life Champion Joy Milne – and what a road! She joined home delivery driver Tony on his 200-mile round trip to the Isle of Skye to say thank you to regular customers there. Read about it here.
Some of the Community Life Champions had the chance to get together and talk about their #becauseitschristmas plans when they attended our special Elf School in Leeds!
Lisa Wharton, who works at our Carcroft store, said: “It’s important we say thank you to the people who make a difference in our community, particularly at this time of year. I don’t have money to go out and make a difference but I can make a difference by giving my time and being part of the community.”
Christine Baldwin, the Community Life Champion at our Bolton store, said: “It makes you feel very fortunate and hits home what’s important in life. We’re always giving in this role and that’s a nice position to be in.”
Julie Nolan has been Community Life Champion at our Middleton store in Leeds since it opened last year. She said: “I absolutely love my job. Knowing that you can go out there in the community and help people smile is the best feeling.”
And George Artingstall, the Community Life Champion at our Ashton store, said: “I enjoy getting out and talking to lots of really lovely people. You help a lot and people really appreciate what you do for them.”