We’re really keen that every Asda store plays an active role in the life of their local community. From raising money for local charities to volunteering, our colleagues take their responsibilities towards their local communities very seriously.
We’re going to be stepping up our work in the community in 2012 with a big new initiative called Community Life. Each store will have a Community Life Champion to work one day a week with community groups and local organisations.
They will arrange events in store and inspire colleagues and customers to get involved in local community work.
We’ve been taking the opportunity to recognise “local heroes” by inviting them to the opening ceremonies of our new-style Asda Supermarkets – smaller, local stores, many of them converted from former Netto stores.
Local people nominated Tai Chi master Arthur Leong (above) to open our South Harrow store. Arthur, 68, has been giving free Tai Chi lessons for local people every morning for the past three years – and his pupils wanted to thank him for everything he’s done to promote health and fitness in the area.
Our store colleagues also get behind the local sporting stars of tomorrow through our Asda Athletes programme. Every Asda store has partnered with a local athlete to support their development and raise their profile in the community. In return the athletes give something back by getting involved in activities such as visiting local schools, clubs and groups. Meet our Asda athletes of the year for 2011.
When it comes to helping charities and local good causes our colleagues have a fantastic track record. They pull out the stops when it comes to the big national charity initiatives we support at Asda – like Tickled Pink, Children in Need and Everyman. And each store does its own thing to support local groups.
Colleagues from our store in Gravesend (below) recently helped transform the garden area of their local Kings Farm School into a safe, bright and colourful play area for children to enjoy.
Our stores also play host to local groups or national organisations collecting for good causes – and they can always rely on the generosity of Asda customers. Just one example from 2011 – over one weekend in August Help for Heroes raised an incredible £563,000 through donations and sales of merchandise at Asda stores.