Asda chief executive Andy Bond is taking up the big challenge of riding from Land’s End to John O’Groats, visiting 21 Asda stores on the way, to raise £1 million for Pedal Power.

Not only will Andy be riding 1050 miles in 10 days – he’ll also be reporting back on his epic journey on the Pedal Power blog , using a mini video camera as he goes. He promises a “warts and all” view of the journey!

Andy wants to hear from you so leave a comment – or if you’re doing your own bit to help Pedal Power tell us about it and we’ll share your pictures or videos here on the blog.

Pedal Power is all about getting people on their bikes and encouraging families to take up a new activity that they can do together.

The initiative was launched by ASDA CEO Andy Bond and Olympic Champion Sir Chris Hoy – both united in their passion for cycling and committed to raising its profile as an affordable mode of transport with inherent health and environmental benefits.

Posted by Trina on 03 August 2009, 18:35

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There’s not much time to rest this summer for the Asda colleagues involved in planning our charitable activities.

Taking centre-stage along with Pedal Power just at the moment is work on Tickled Pink, our longstanding campaign to raise awareness and much needed funds for Breast Cancer Care and Breast Cancer Campaign. We’re currently in the process of finalising the details of this year’s fundraising push which promises to be bigger and better than ever. Our celebrity photo shoot is done and dusted, so we’ll be posting more news and pictures – as well as telling you how you can get involved in raising vital funds – in the next few weeks.

In 2008 Asda colleagues raised and donated £1.8 million for Breast Cancer Care through Asda’s Tickled Pink programme. Through the sale of profit-free products and in-store fundraising campaigns, Asda has raised a phenomenal £20 million since its inception in 1997.

To find out more about making a difference through Tickled Pink visit our Asda Tickled Pink site

Alternatively, you can find out about the mission to beat Breast Cancer by visiting Breast Cancer Campaign and Breast Cancer Care

Posted by Nic on 02 August 2009, 17:29

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We believe in supporting the local causes our colleagues get behind, helping to make a difference to your local community.

For us, sharing their passion is the ideal way to give something back to the communities that support us. That is why we set up the ASDA Foundation, which through a range of projects supports good causes across the UK.

The ASDA Foundation is our charitable trust which was set up in 1988 to support local good causes chosen by our colleagues, and is funded by profits from the mid–week national lottery.

We see the foundation as one of the many ways to give something back to the communities that support us. That’s why we lend a hand to the wide range of good causes with which our colleagues are involved — including everything from local charities and playgroups to football teams.

The ASDA Foundation is primarily for colleagues who have already raised money for their chosen cause through their store or depot, and require additional support.

Under the Foundation’s terms, we will assist any charity in the UK, as well as people and projects who require financial assistance, providing they have the support of local ASDA colleagues.

Because we receive thousands of applications each year, we are not able to support every cause, and cannot consider applications where the donation will be used to pay salaries or where it will be added to general funds.

We will always look at each application based on these criteria and on the individual merits of the cause, and its potential benefits to the local community.

Posted by Paul on 27 July 2009, 17:58

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