News & Blogs

Little Evan Matthews loved the limited edition Coco Pops Croc Prints so much colleagues at our Halifax store were determined to help when they heard how distraught he was when his mum found they’d been discontinued and she couldn’t get them for him.


Six-year-old Evan has autism and sensory problems that mean he likes routine and is reluctant to try anything new. So there were smiles all round when Kellogg’s responded to an appeal from the store’s community champion Amanda Clegg and managed to track down the last remaining boxes for him.

His mum Laura said: “Everyone’s been amazing in helping me to source some more boxes. We can’t thank Amanda, Asda and Kellogg’s enough.”

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Posted in News & Blogs on 18 August 2017
News & Blogs

Our Bromborough store has trialled a successful ‘Quiet Hour’ to help autistic customers and others who struggle with loud noises.

Alex and Helen-Louise outside the store

The store turned off the music, dimmed the lights and handed out maps of the store to make the shopping experience more comfortable for guests from Autism Together.

The store’s community champion Helen-Louise Sestan-Burton regularly helps the group and invited members including volunteer Alex, who’s autistic himself, to do their weekly shop during the trial.

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Posted in News & Blogs on 16 August 2017
News & Blogs

Colleagues at our stores have been hosting Pudsey’s Teddy Bears picnics for BBC Children in Need – and some kids have even met Pudsey Bear himself, just like little Rylee at our Wheatley store.

Rylee's teddy bear picnic

Rylee, who’s seven, can become upset when he hears loud noises – so the store’s community champion Angie Young gave him lots of goodies to host his own party with his teddy bears at home.

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Posted in News & Blogs on 04 August 2017

A charity which provides a range of support groups, clubs and activities to bring the local community together have bought a new minibus thanks to a £32,000 Asda Foundation donation.

Colleagues and group members with the new minibus

Colleagues from our Newton Mearns store handed over the keys to Mearns Kirk Helping Hands.

The group have been working for the past four years to provide a safe and supportive environment for people living with dementia, those dealing with grief, and other isolated or disadvantaged members of the local community.

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Posted in Community on 27 July 2017

Elderly guests enjoyed a cuppa and a catch-up in our Washington store’s cafe after being invited in by Community Champion Maureen, who was recently awarded the British Empire Medal in the Queen’s birthday honours list for all the work she does with local groups.

Maureen with elderly guests

Around 30 members of Age UK Sunderland, who Maureen regularly volunteers with, met up for the coffee morning.

Maureen and other colleagues handed out treats from the bakery and served refreshments, then chatted to the guests.

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Posted in Community on 19 July 2017