News & Blogs

Lily Mai waving goodbye to cancer

Nine-year-old Lily-Mai Gordon has launched her own campaign “Wave Goodbye to Cancer”, inspired by her much-loved grandad Alan Gordon.

She and her brother and sister were devastated when he died on Christmas Eve 2012 from pancreatic cancer, just six months after his initial diagnosis.

As part of trying to come to terms with his death Lily-Mai kept a diary of memories and thoughts about him. One of the things she wrote in her diary was a promise to her grandad that she would help find a cure for cancer, which inspired her and mum Ali Gordon to come up with the fundraising campaign.

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Posted in News & Blogs on 30 June 2015

Congratulations to our Community Life Champion Rishika Arora who has just received an award for inspiring colleagues to work with homeless people in London.

Rishika receives the award

Rishika teamed up with SWAT (Sikh Welfare and Awareness Team) who provide a hot meal for homeless people in central London every Sunday evening. She was so impressed with their work that she organised a team from Asda to go along and help last October.

She persuaded colleagues from Asda Feltham and other stores in the London area to give up their Sunday evening and provide food for more than 300 people. Watch the video to see how they got on.

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Posted in Community on 30 June 2015
News & Blogs

We’ve raised almost £156,000 for Scottish social enterprises and community projects through our carrier bag fund.

As part of the Scottish Government’s carrier bag charge, customers in Scotland have been paying 5p for each carrier bag they use. We pledged to donate half of the funds from the bag charge to support social enterprises and community projects across Scotland.


As part of our pledge we’ve given half of our Community Capital Fund to Social Investment Scotland (SIS), which has awarded the funding to five community-based social enterprises across the country.

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Posted in News & Blogs on 12 June 2015
News & Blogs

We’ll be welcoming Help for Heroes into Asda stores across the country in July to raise funds – and we’re looking for volunteers to get involved.

Get involved with Help for Heroes

The fundraising weekend on 4th and 5th July will be our fifth, with previous years raising up to £430,000 for the charity.

We’re looking for volunteers who enjoy working as part of a team, engaging with people and having fun to join us in store to help collect donations and sell official Help for Heroes merchandise.

Find out more.
Posted in News & Blogs on 10 June 2015
News & Blogs

When Asda customer service colleagues Elliott Langton and Jamie Balata heard about a mum’s desperate search to get a replacement for her toddler’s favourite toy they did everything they could to put a smile back on the little girl’s face.

Eleanor is reunited with her favourite toy

Cuddle Duck was 17-month-old Eleanor Castle’s favourite toy and she was devastated when the toy bought from Asda Castlepoint in Bournemouth was accidentally torn.

Elliott sprang into action when Eleanor’s mum Siobhan got in contact with our customer services team to see if she could get her hands on a new one.

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Posted in News & Blogs on 03 June 2015