Community Christmas

Well done to our Bury St Edmunds Community Champion Michelle Frost who switched on the Christmas lights in Stowmarket in recognition for her work in the local community.

Michelle, right, with Jill, the Mayor and his wife

Michelle (pictured above right) does loads of great work in the community both through her Community Champion role and in her spare time and was recently given a ‘Community Hero’ award at Stowmarket Town Awards alongside her friend Jill Roberts.

Read more
Posted by Community Christmas on 02 December 2016
Community Christmas

Our wonderful army of Asda Elves will be out and about in the run-up to Christmas celebrating the “hidden heroes” who make a big difference in their local communities.

Asda Elves in Liverpool

The elves are better known the rest of the year as our Community Champions. All of our larger stores have one, and they play an active role in their local community, working with schools, charities and other good causes.

Supported by grants from the Asda Foundation, they’ll be spreading festive cheer throughout December – putting on Christmas parties for senior citizens and people who live on their own, and helping local groups who look after the homeless and vulnerable at Christmas time.

Read more
Posted by Community Christmas on 30 November 2016
Community Christmas

Colleagues at our Barrow-in-Furness store invited 75 elderly residents from local care homes in for a special Christmas event – including the chance to shop for gifts with the help of local schoolchildren.

Martha, Hannah and Jessica with Douglas

The event, arranged by the store’s Community Champion Gill Gerrish, is a chance for the senior citizens to buy gifts and cards for carers or family members and decorations for their rooms, as well as getting together to enjoy Christmas treats in the Asda cafe.

One of the residents who came along was 81-year-old Douglas Scrogham, pictured above with Martha Tickle, Hannah Bethell and Jessica Gorry-Edwards from Furness Academy.

Douglas said: “I’ve been really looking forward to this – it’s all about the community coming together. Martha, Hannah and Jessica were lovely.”

Martha helped several of the guests, including Hugh Harris, below, and said: "A lot of older people don’t get the chance to get out at Christmas and spend time with other people, so it’s lovely to be a part of something like this.

Read more and see more photos
Posted by Community Christmas on 30 November 2016
Community Christmas

This Christmas we’re looking for the Hidden Heroes who make a big difference to people’s lives in local communities – like Michael who gives up his time to cook hot meals for people who rely on the Carlisle Foodbank.

Michael and Niki

Michael Cullen, 64, turned to the foodbank when things went wrong in his life – but says: “When I got back on my feet I decided to give something back.”

He was nominated for an Asda Hidden Hero award by our Carlisle store’s Community Champion Niki Iveson, who volunteers at the foodbank and takes in all the food that our customers and colleagues donate.

Michael became a chef after leaving the army, and he uses his experience to make nourishing and tasty dishes for people to eat at the foodbank or frozen meals to take away and heat up at home.

Read more
Posted by Community Christmas on 28 November 2016
Community Christmas

Community Champion Niki with some of the bikers

Asda Carlisle welcomed bikers to store on Saturday as the Leviathans Motorbike Club set off on their annual Mission Christmas Santa Run in aid of Cash for Kids.

More than 40 bikers completed the 20-mile-round trip around Carlisle to raise money for the charity – they’re hoping to beat last year’s total of £1,000.

Read more
Posted by Community Christmas on 28 November 2016