We’re delighted to have won Community Retailer of the Year for the second year running – thanks to the amazing work our colleagues do in the community.
Here are just some of the community projects from the past year that impressed the judges at the Retail Industry Awards 2014 …
Defibrillators in every store
Earlier this year we teamed up with the British Heart Foundation (BHF) to put defibrillators in every Asda store, office and depot by 2015. The defibrillators are available for any member of the public to use in an emergency and we’ve also partnered with local ambulance trusts to deliver training for all our colleagues in how to use the life-saving equipment. Find out more.
Colleagues help in flood relief efforts
At the start of 2014 some of the communities near our stores were hit by flash flooding. Through the Asda Foundation we donated £400,000 to the surrounding villages and areas that were most badly affected. Colleagues delivered essentials – often by boat – to residents cut off by the floodwater and gave up their time to offer practical help and support in the weeks and months afterwards. Read more about their flood relief efforts.
Healthy Schools Toolkit
We’ve also invested £500,000 in developing a “healthy eating toolkit” for schools to get kids cooking and teach them about healthy eating. Parents can join in too – you’ll find recipe ideas and more here.
How we’re supporting Fare Share
Every week we supply 35,000 tonnes of food to 1000 charities through leading food charity Fareshare. We first teamed up with Fareshare in June 2013, leading the industry in the way we redistribute surplus food to charities and community projects across the UK. Read more.
One of the judging panel said: “Asda hasn’t rested on its laurels since last year. It has continued to develop its community programmes and has tapped into recent concerns with its relief efforts to help the victims of last winter’s floods and extensive support for the food banks movement.”
Another of the judges said: “While the supermarket raised a great deal of money for charity last year, it wasn’t just a case of opening its wallet. Colleagues were actively involved in all the fundraising efforts and the number of hours volunteered by staff for charity and community work was very impressive.”