When our Chesser store’s much-loved Community Champion Linda died of cancer last year her son Gary stepped in to the role to continue her fantastic work.

Gary and Linda

This month he’s been encouraging customers to raise awareness and money for Breast Cancer Care as part of the charity’s nationwide Strawberry Tea campaign.

Linda won awards for her fantastic charity efforts during her time as Community Champion at the store in Edinburgh and was much-loved by colleagues and customers. She had been diagnosed with breast cancer in 2007, had a breast removed and recovered well until the illness returned last September in her lungs.

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Posted in Community on 24 June 2016
Asda Active

Thousands of children across the country are stepping up to our Asda Active challenge this summer.

Our team of Community Champions have equipped primary schools, community groups and clubs with pedometers to record the number of steps the children can achieve in the run-up to their sports days and are then supplying medals, prizes, drinks and snacks to the youngsters at the events.

St Helens Asda Active

Gaynor Winstanley, Community Champion at our St Helens store, handed out bottled water, certificates and medals to children from a local primary school. Youngsters took part in a range of activities, with reception class children trying the high jump and year six pupils running the 100m.

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Posted in Asda Active on 23 June 2016
Strawberry Tea

Community Champion Naomi Macdonald hosted a Strawberry Tea event for customers and colleagues at our new-look Asda Eastlands to raise money for Breast Cancer Care.

Strawberry Tea stall

There was bun decorating, face painting – and plenty of cake to go round! Customers also took part in a bran tub lucky dip.

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Posted in Strawberry Tea on 22 June 2016
Strawberry Tea

Colleagues at Asda Hull Mount Pleasant hosted a vintage afternoon tea party for local pensioners in the store’s Community Room.

Joanne serves tea

It was just one of the Strawberry Tea events taking place up and down the country that our Community Champions are helping to organise in aid of Breast Cancer Care.

Community Champion Joanne Garwood and her colleagues Viki Clinch, Katie Mckee and Customer Trading Manager Kerry Macklin served the tea, cakes, sandwiches and strawberries – and Age UK provided the transport to and from Asda.

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Posted in Strawberry Tea on 16 June 2016
Strawberry Tea

Local pensioners were treated like royalty at a joint celebration organised by Asda Hereford and the neighbouring Kindle Centre in aid of Breast Cancer Care.

Royal carriage

The “Queen’s Pink High Tea” event was just one of the Strawberry Tea events that our Community Champions have been organising around the UK. It also marked the Queen’s 90th birthday.

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Posted in Strawberry Tea on 15 June 2016