Chosen by kids

Our healthy Chosen by kids range is perfect for your little monsters!

Look out for our new Chosen by kids range online and in store soon – it’s a monster selection of healthy options for kids’ breakfast, lunch, tea and snack time.

Sienna gives our Chosen by kids range the thumbs-up

The entire range has been independently tested by kids aged four to eight and approved by mums. Many of the 180 products in the new range count as one of your five-a-day and all meet the latest Government guidelines. We invited mummy bloggers and kids to try the range at our headquarters in Leeds – watch this video to see what they thought:

We’ve included hidden veg in our sauces, gravy and mash across the range to help mums with fussy eaters. And we’ve added some more adventurous food to the range too – like our Chosen by kids Chinese chicken noodles.

These are just some of the monsters you’ll see on our colourful new packaging – each monster has its own name and personality.

Chosen by kids monsters visit Asda House

Our product development director Gail Paddy, who has “two little monsters” of her own – Ben, 11, and Sam, age eight – says: “We spent a lot of time listening to mums and talking to them about what they wanted to see on our shelves. We found people really wanted help with saving time and the guilt of not always being able to be at home making meals.”

Lydia tries our carrot and potato wafflesOur Chosen by kids carrot and potato waffles, made with real carrot puree, were an instant hit with kids and mums alike at our launch event.

They also loved our Chosen by kids chicken “monster feet”, squidgy strawberry yoghurt, tropical juice and pasta meal made with animal-shaped pasta.

Chosen by Kids replaces our old Great Stuff range and we’ll be rolling it out in store over the next few weeks – give it a try and let us know what you think!

Posted in Chosen by kids on 21 August 2013
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