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Children in Need

Celebrities Rylan Clark, Tamara Ecclestone, Zoe Hardman and pop princess Amelia Lily joined forces for the pyjama party of the year to show their support for Asda’s BBC Children in Need campaign – and model the official George onesies and pyjamas with Pudsey bear!

Rylan and Tamara

We’re BBC Children in Need’s fundraising partner for the 14th year running. To date Asda has raised over £10 million for the charity – which has helped to change the lives of a significant amount of children across the UK.

The stars wore our cosy range of onesies, pyjamas and t-shirts to show people how to throw a pyjama party in style and encouraging everyone to get involved and do their bit to support disadvantaged children across the UK. The George t-shirts start from just £6 – with a donation from each sale going straight to BBC Children in Need.

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Posted in Children in Need on 24 October 2014
Children in Need

BBC Children in Need

We want to say a huge thank you to each and every one of our colleagues and customers who helped us to raise an amazing £700,000 for BBC Children in Need this year.

As well as donating to our Children in Need collection boxes, customers could buy our limited edition George products to show their support – with a percentage of each sale going to the charity. And thanks to all colleagues who got behind the campaign in store with fun events like bake sales, leg waxing and dressing-up days to raise money.

Posted in Children in Need on 20 November 2013
Children in Need

TOWIE girls

We’ve got a great range of BBC Children in Need clothing at George this year – so you can show your support and donate to charity in style.

Look out for Pudsey onesies, t-shirts for men, women and children, baby all-in-ones and leggings in store and online at George.com. The range starts from just £3 with a donation from each sale going towards BBC Children in Need to help disadvantaged children and young people living in the UK.

TOWIE stars Jess Wright and Sam and Billie Faiers joined forces to model the limited edition collection in support of our campaign. Find out more here.

Posted in Children in Need on 07 November 2013
Children in Need

The Only Way Is Essex stars Jess Wright and Sam and Billie Faiers joined forces to show their support for Asda’s BBC Children in Need campaign and model the official George clothing with Pudsey bear!

TOWIE girls

We’re BBC Children in Need’s fundraising partner for the 13th year running! To date Asda has raised over £10 million for the charity – which has helped to change the lives of a significant amount of children across the nation.

Read more here
Posted in Children in Need on 05 November 2013
Children in Need

Look out for our new Bags for Life in store – they’re exclusive to Asda in aid of BBC Children in Need. The bags feature a colourful spotty design and cost just £2 each with 61p of each sale going to BBC Children in Need.

Bag for Life

We’re BBC Children in Need’s fundraising partner for the 13th year running! To date Asda has raised over £10 million for the charity – which has helped to change the lives of a significant amount of children across the nation.

Every penny really does make a difference so pick up your Bag for Life and help raise money for this great cause. Bags are on sale now and available while stocks last.

Posted in Children in Need on 01 November 2013