Children in Need

Where the money goes...

Asda customers and colleagues have helped raise more than £10 million for BBC Children in Need – with all the money going to help disadvantaged children throughout the UK.

We’re now in our 12th year of supporting the appeal – here are just a few of the projects we’ve helped so far:

Meningitis Trust

Meningitis Trust

Claire caught bacterial meningitis when she was just a day old. It was a scary time for her family as her tiny body was swollen, covered in blotches and she had a high temperature and seizures. Eventually, she pulled through but sadly Claire has poor eyesight and can’t talk or walk very well because of severe brain damage. Her epileptic seizures have continued too – Claire has up to 100 fits a day, sometimes lasting just seconds and other times several exhausting minutes.

When she’s well enough, Claire goes to school for a couple of hours a day. She takes medicines to try to control her epilepsy and has help throughout the day. It’s hard on the family but her parents and sisters adore and look after her and have all been medically trained.

BBC Children in Need has awarded the Meningitis Trust in Northern Ireland £3000 so that families with children like Claire can go to annual family days. These days provide the opportunity for them to meet and give support to other families who have been through similar situations, make new friends and raise awareness of the long term effects of meningitis.



Bookbug Leith near Edinburgh provides reading and rhyming workshops to help children who start school at a disadvantage. The workshops help parents and children who live in a deprived area or who are experiencing a crisis to develop their literacy levels, self-confidence and communication skills. Local school teachers say that on the first day of term they can always tell when a child has been to Bookbugs.

BBC Children in Need has awarded BookBug Leith a grant of £25,700 to pay for a part-time project worker and some of those books. This gives children a fantastic head start when many of their circumstances are against them.

The National Deaf Children’s Society

National Deaf Children's Society

Through a grant of £18,479, the Society delivers a variety of sports activities and arts and crafts sessions specifically designed to meet the needs of deaf children and young people. Residential weekends are also held to help build self-esteem, confidence and independence.

In August last year some of the children took part in creative activities held at their Summer Fun Days and at an event called Coastal Challengers. Here are just some examples of how parents said they benefited:

“My son participated in activities he wouldn’t have done elsewhere. He learnt how to ride a bike – something he could not master with us. Also the activities in the sea – he tried coasteering and body boarding. He has enjoyed this event more than any of the others he has attended and had a really great time.”

“My daughter came home buzzing with confidence, ready to tackle new things especially swimming which has always been an issue. Just thank you! She gains so much from these events and loves every moment. She can’t wait to go again next year. And a huge thank you to your volunteers and helpers – they were fantastic!”

British Institute for Brain Injured Children (BIBIC)

British Institute for Brain Injured Children

There are 23,500 children in the UK who live with a health condition for which there is no cure. Receiving medical care to help manage these conditions can be scary and frightening for young children and their families.

Harrison, eight, needed an emergency operation to remove part of his skull because he had water on his brain. At first he couldn’t walk without bumping into things but a year later, thanks to BBC Children in Need and the British Institute for Brain Injured Children (BIBIC) in Somerset, he is doing brilliantly.

At BIBIC, a physiotherapist funded by BBC Children in Need helps Harrison with his co-ordination skills. Harrison has learned to do things most children take forgranted – like balance and coordination. Harrison needs to wear a helmet at school to stop him banging his head and doing damage but he can now go swimming, ride a tricycle and is having lots of fun with his friends.

Every £15 raised could help pay for an hour of specialist nursing for a severely disabled child.

Show your support! This year show your spots and help raise lots for BBC Children in Need so we can continue to support more projects like these! You can make a donation here

Posted in Children in Need on 30 October 2012