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Children in Need

We want to say a huge thank you to each and every one of our colleagues and customers who helped us to raise a staggering £1,467,155.41 for BBC Children in Need in 2012.

BBC Children in Need

We’ve been overwhelmed by the generosity and commitment shown by our customers, colleagues and celebrity fundraisers, and absolutely delighted with the total amount raised. So let’s see if we can do even better this year!

Read more here
Posted in Children in Need on 29 July 2013
Children in Need

We want to say a huge thank you to each and every one of our colleagues and customers who helped us to raise a staggering £1.2m for BBC Children in Need this year.

Highlights of this year’s fundraising campaign included Peter Andre visting our Roehampton Vale store in South West London to bake cupcakes in our in store bakery, host a Mad Hatters tea party in the Asda cafe, and even take a turn behind the checkout.

A host of celebrities also attended our special Mad Hatters tea party fundraising event. Jorgie Porter from Hollyoaks, The One Show’s Alex Jones, Gavin & Stacey’s Matt Horne and Jedward were amongst the stars who dressed up as characters from Alice and Wonderland to recreate the magical tea party set, which was made up of our special Children in Need products, including gingerbread Pudsey bears, brightly-coloured mixing bowls, cupcake cases and cupcake stands – with a percentage of sales of each product donated to the charity.

As well as donating to our Children in Need collection boxes, customers could buy our special Children in Need products to show their support. T-shirts, bakery goods and floral bouquets flew off the shelves, with a percentage of each sale going to the charity, and kids and big kids alike loved our Pudsey bear soft toys, with £1 for every £5 bear sold going towards our fundraising total.

We’ve been overwhelmed by the generosity and commitment shown by our customers, colleagues and celebrity fundraisers, and absolutely delighted with the total amount raised. Let’s see if we can do even better next year!

Posted in Children in Need on 19 November 2012
Children in Need

Peter Andre at Asda

Peter Andre suprised customers and colleagues by popping into Asda last week to help raise money for BBC Children in Need.

He spent the day at our Roehampton Vale store in South West London baking cupcakes with our bakery colleagues and hosting a Mad Hatter’s tea party in the Asda cafe. Before leaving he even took a turn on the checkout!

Read more and see photo gallery
Posted in Children in Need on 12 November 2012
Children in Need

Jedward in action

Jedward have been busy baking for BBC Children in Need – and have a challenge for Asda customers! They cooked up a storm in the kitchen and want to know if you could do any better.

If you or your kids have been busy baking why not send us a picture – we’ll feature the best ones on our Facebook page!

Watch Jedward in action
Posted in Children in Need on 07 November 2012
Children in Need

Jorgie Porter as Alice in Wonderland

To kick off this year’s BBC Children in Need appeal we invited some of our celebrity friends to join us for a Mad Hatter’s Tea Party – and you could win one of their amazing outfits!

Read more and enter competition
Posted in Children in Need on 30 October 2012