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News & Blogs

Our bakery colleague Ed Sowerby scours the world – and social media – looking for inspiration for our popular range of celebration cakes.

Ed Sowerby

Ed’s responsible for creating new cake designs and spends hours each day researching, baking and taste testing his cake creations to ensure every bake has the wow-factor.

He comes up with around 150 cake ideas each year and some of his recent cake creations include our popular range of animal cake designs, smash cakes and giant custard cream and bourbon biscuit cakes.

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Posted in News & Blogs on 10 June 2016
Asda Cakes

We’ve just launched a great new range of celebration cakes – featuring something for every special occasion!

Our new cake range

If you’re a fan of our Pablo the Pug cake you’re sure to love his wife Paloma! And we’ve added some other cute animal characters to the range, including Nigel the Night Owl, Claudia the Cat and Pete the Panda.

Or for something a little different there’s our new Checkerboard cake, multi-colour layered Rainbow Jazzie cake and our seriously yummy Chocoholic Piñata Surprise cake.

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Posted in Asda Cakes on 02 October 2015
Asda Cakes

Lots of people are feeling inspired to get back in the kitchen thanks to programmes like The Great British Bake Off – and we want to see what you’re creating!

Baking Event

We’ve rolled back the prices of our great range of baking products in store and online – including a 325g pack of Whitworths Juicy Sultanas for £1 (was £1.98) and Dr Oetker Surprise Inside Cupcake Centres for £1.50 (was £1.99). Offers end 30th September.

Show off your baking skills and send us your baking photos for a chance to win a £100 Asda gift card.

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Posted in Asda Cakes on 23 September 2015
Asda Cakes

Shelly and Laura Laura James nominated her mum Shelley for a Cake My Day surprise because of all the great work Shelley and the rest of the team at National Star College do to help students with disabilities live an independent life.

Shelley has also recently lost her mum and Laura said the surprise pinata cake really brightened her day.

Laura said: “I am extremely proud of my mother for completing her psychology degree and for her dedication to working with children and students with disabilities. She has a big heart and always puts everyone before her and goes above and beyond.”

Posted in Asda Cakes on 03 August 2015
Asda Cakes

Thank you to all our wonderful customers and colleagues who’ve been helping to put big smiles on people’s faces with our #cakemyday 50th birthday celebrations.

Our Cake My Day team have been visiting some of the local community groups we support up and down the country – and sharing cake with hundreds of people on the way.

Read more here
Posted in Asda Cakes on 31 July 2015