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07 February 2013
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Reviews and product tests
Milton Mini Soother Steriliser
“Really handy, not just outdoors but especially at night time so you don’t have to do the trip to the kitchen!” - Kirsty
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Little Angels nappies
"Great nappies, looked really comfy" - Gillian Powers
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Plum's Taste Adventures
"It looked and tasted great, like home-cooked baby food" - Sam Goodwin
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Munchkin Drying Rack
"It’s a lot more hygienic that a normal dish drying rack. I love that it folds flat!" - Gemma Ogilvie
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Meet the Asda baby team
Paul:
As a dad I know how challenging raising a family can be and as Baby team leader I’m committed to keeping prices low. My one-year-old daughter Olivia is a big fan of Little Angels products!
Nick:
Having a baby can be expensive! As nursery buyer I'm always looking for quality products that offer great value to our customers
Laura:
I'm responsible for buying all of Asda's nappies, wipes and baby toiletries – my aim is to get the right essentials at the best prices!
Gemma:
My role is to make sure we've got a fantastic range of baby food and accessories at great prices. My mission in life is to reduce the cost of raising a family.
Simon:
My two boys Thomas and Max were brought up using Little Angels products and as head of Product Management I love hearing mums recommend our products to each other.
Roshani:
I can’t believe my baby is now a teenager! As buyer for Asda Direct I make sure we’ve got a broad range of products at competitive prices to make the Baby Zone a “one-stop shop” for mums.
Victoria:
It’s my role to make sure we’re developing the right products for Asda mums – I love it when I’m out shopping and see mums putting my products into their trolley!
Beth:
My role as digital trading assistant is to make sure the Baby Zone on Asda Direct is easy to use and competitive on price.
Award winning
Best Highstreet Baby Skincare Range
Best Baby and Toddler Supermarket - Prima
Best Family Supermarket
Best Family-friendly Coffee Shop
Britain's Lowest Priced Supermarket - 14 years running
Winner of Britain's Favourite Supermarket Award
Mum-friendly Supermarket Gold Award
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