Asda Awards

Award recognises our community work for third successive year

Community Retailer of the YearWe’re delighted to announce that we’ve been named as Community Retailer of the Year at the Retail Industry Awards for the third successive year.

The panel of judges were impressed by the impact our community-focused initiatives continue to have had on the local areas around our stores.

We were praised by the judges for an “exceptionally good” award submission that highlighted just how much work Asda undertake in the community.

“It blows away the myth that independents do community work better than multiples,” said one judge. Another member of the panel said its community work was in line with what Asda’s parent company, Wal-Mart, is doing in America “to get communities to embrace the company rather than pushing it away”.

Another judge added: “Because of its size, what it does has a big impact nationally… it is doing something that really makes a significant difference.”

We’re really keen that every Asda store plays a central role in the life of their local towns and villages. That’s why we’ve got a Community Life Champion in every store, working with local schools, groups and organisations to help the community around the store.

From installing defibrillators into all our stores to providing activity packs to be run in local schools, we’ve continued the hard work in 2014 to provide great support to the community.

Here’s a quick look at some of our community work over the past year:

In 2014 we became the first and only retailer to install defibrillators in every store and depot through a partnership with the British Heart Foundation. Not only did we purchase and install this vital equipment but we have trained all first aid colleagues on how to use them.

Asda Boston and their defibrillator

14,000 Asda colleagues are now trained to use our defibrillators and they’re placed in store where the public, not just colleagues, can access them. We’ve already seen instances where the kit and quick thinking colleagues and customers have saved the lives of someone in their community. Read Brian Marshall’s story here.

We’ve been helping teachers and parents to educate a generation of future foodies with a little help from our Schools Toolkit. The toolkit provides interactive activities for our Community Life Champions to run in their local schools as well as free online recipes and lesson plans for teachers.

CLC Stephen visiting a local school

We’ve also introduced a new private social network for colleagues called My Green Room. It’s a new area where colleagues can post photos and updates, share experiences and work together on plans and ideas for developing Community Life further.

Our partnership with Young Enterprise, the UK’s leading enterprise and financial educational charity, also impressed the judges at this year’s awards.

The scheme focuses on helping young people develop the employability skills that employers demand by setting up and running their own company for a year. We helped by getting our Senior Managers involved by offering assistance to groups of ambitious youngsters.

If you’d like to hear more about the amazing work our colleagues do in the community then pop into store and speak to the Community Life Champion, or find out more at

Posted in Asda Awards on 29 September 2015