Supporting young athletes in our local communities
How to contact us
For general enquiries (including store relationships, website updates) please contact Havas Sports and Entertainment on 0207 785 1869 or firstname.lastname@example.org
For PR enquiries please contact Alex Groom on 0207 759 2002 or email email@example.com
For cheque or award payment enquiries please contact SportsAid on 0207 273 1979
Since 2008 Asda has partnered with leading sports charity SportsAid to provide funding and support to over 1,300 talented British athletes through the Asda Athletes programme. Over the past four years Asda has given over £1million to SportsAid athletes.
We provide financial and practical support to the next generation of British sporting talent. In doing so, we try to alleviate some of the pressure on parents and guardians, whilst helping the athletes to develop their careers at the same time. There are opportunities to meet famous SportsAid alumni, be taught about how best to use social media, and workshops with some of the country’s top sport psychologists.
All athletes are partnered with a local Asda store which gives them an opportunity to raise additional funds in-store. These funds can be used towards the costs of their sport, whether it be travel, training or competition expenses. It is really important to us that our athletes build strong relationships with their partnered store, because as well as giving our them another avenue for financial support, we want to help raise their profile in the local community and build support for the athletes among colleagues and customers.
As well as the chance to fundraise, we give all the athletes we support the chance to qualify for a top-up award at the end of the year. This is subject to them completing a minimum of three blogs on www.asda.com/athletes and visiting their partnered store at least twice during the year. This might be to go in and fundraise or to accompany and support an Asda colleague with the community work they do outside of the store.
SportsAid is a leading sports charity which raises money to help talented athletes become the stars of British sport. Since 1976, when the charity was first established, SportsAid has given financial support and recognition to talented young sportsmen and women when they need it the most – at the start of their journey to international success. It is the first organisation to recognise their talent, often when their parents are their only sponsors. SportsAid has distributed more than £30 million to athletes throughout Britain and gives around 2,000 awards every year. To find out more visit www.sportsaid.org.uk.
Nominating an athlete for SportsAid funding
To find out whether you are eligible for SportsAid funding please visit the Sports We Support page on the SportsAid website where you can check the qualification criteria for your chosen sport.
SportsAid work in partnership with National Governing Bodies to determine who is eligible to be a part of the programme and therefore who gets an award.
Asda has NO input into the awarding of grants to athletes but if you would like to state your case for a SportsAid award next year please get in touch with SportsAid direct.
For further information on how to apply or who to speak to visit the SportsAid contact page.