Asda Foundation

How the Asda Foundation supports your local community

We believe in supporting the local causes our colleagues get behind, helping to make a difference to your local community.

For us, sharing their passion is the ideal way to give something back to the communities that support us. That is why we set up the ASDA Foundation, which through a range of projects supports good causes across the UK.

The Asda Foundation is our Charitable Company which was set up in 1988 to support local good causes chosen by our colleagues, and is funded by profits from the mid-week national lottery.

We see the foundation as one of the many ways to give something back to the communities that support us. That’s why we lend a hand to the wide range of good causes with which our colleagues are involved – including everything from local charities and playgroups to football teams.

We also do this through our ‘Chosen by you.. Given by us’ scheme in which customers nominate then vote for three local not for profit organisations to receive a tiered donation every two months.

The Asda Foundation also supports colleagues who have already raised money for their chosen cause through their store or depot, and require additional support.

Under the Foundation’s terms, we will assist any charity in the UK, as well as people and projects who require financial assistance, providing they have the support of local Asda colleagues.

Because we receive thousands of applications each year, we are not able to support every cause, and cannot consider applications where the donation will be used to pay salaries or where it will be added to general funds.

We will always look at each application based on these criteria and on the individual merits of the cause, and its potential benefits to the local community.

Posted in Asda Foundation on 07 May 2013
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