Supermarket celebrates the lengths people go to and ’what the heck’ attitude during the season with a campaign centred on the hashtag: #BecauseitsChristmas
On Sunday, Asda will switch on the festive lights with the airing of its #BecauseItsChristmas campaign during X Factor. Taking the lead from its customers and capturing the anticipation of the season, the campaign will fire the first salvo in the battle of the Christmas ads with a 60-second advert that puts fun festive attitude and well-known Asda personality at the heart of this year’s campaign.
Teased throughout the day before its full airing at 8.15pm, the advert captures the excitement and go for it’ spirit of Christmas that celebrates people pushing the boat out, #becauseitschristmas.
From the family that festoons its car with lights, not just the home; to the dad who buys the biggest of trees then struggles to get it home; to an antler wearing dog; to the child who outperforms in the nativity play; to the nervous man who finally puckers up under the mistletoe at the work party, the launch creative captures the brilliant lengths we go to because it’s Christmas. And it wouldn’t be Asda without the famous pocket tap, this time getting a Christmas twist from colleagues dressed in Christmas antlers.
The stories in the brand adverts come from customers themselves who told Asda about the extreme efforts they go to in order to get ready and get together to fully enjoy this time of year. The launch advert will be followed by shorter ads which take a closer look at those people going all out at Christmas, as well as ads to showcase the scale, quality and value of Asda’s Christmas range: from George Christmas jumpers, festive costumes for dogs, and Star Wars costumes; to prawn and lobster cocktails, red velvet yule logs and duck & cherry pate – highlighting that customers can fulfil their Christmas needs under one roof – whether in store or online.Read more