- Asda makes baking history to be first supermarket to bake its sliced bread in-store
- Asda now has the freshest sliced bread in the land â€“ from oven to shelf in five hours shaving up to 19 hours off all other sliced bread, including brands
- Around 17 million loaves will be freshly baked in-store every year
Sliced white and brown bread is the staple of millions of shopping trolleys every day, but Brits are not aware that the pre-packed sliced loaves they buy from other supermarkets can be up to 24 hours old when they land on the shelf!
The days of stale bread are now over as supermarket chain Asda announces it has become the first UK retailer to bake, slice and package its Chosen by you bread in its in-store bakeries. Asda has always led the way in bakery innovation, inventing Tiger bread in 2001 and introducing the bread bell, which rings when fresh loaves come out of the oven.