It’s the most talked about culinary time of the year, but with just 29 cooking days left until Christmas day new research by Asda shows Brits are wasting a whopping £31m on festive cooking mistakes. 71% of us will attempt to make at least part of our Christmas dinner, but over one in five (22%) will end up making a mistake, throwing it in the bin and starting again or reverting to a shop-bought, ready-made option. An average family will waste £9 on ingredients this Christmas which only adds to shoppers’ last minute stresses.
Home cooking has never been more popular, but only a third of Brits (32%) say they will be preparing a full turkey dinner from scratch this year, with many of us scared of recreating the Yuletide horror stories of raw turkey, cracked mince pies and over-cooked Brussels sprouts. A whopping 40% said that if disaster does strike with their Christmas dinner, they will try to disguise the mistake as best they can and still serve it to their unsuspecting guests.
More than a quarter of shoppers (26%) say they don’t make all of their Christmas food from scratch as they don’t want to waste money if it goes wrong. The latest Asda income tracker shows that families now have £13 less to spend each week, when compared to 2010, which means that saving money at Christmas is becoming more important than ever before as shoppers simply can’t afford to waste money on festive cooking errors.