Press Centre
  • Asda unveils strategic quality food partnership with Leiths

  • First-ever supermarket range created by leading cookery school.

  • Next step to support Asda’s goal to become number two in food

  • Asda’s Christmas TV campaign will feature Camilla Schneideman, managing director of Leiths


Asda today (November 2nd) announces that Leiths School of Food and Wine, set up by Prue Leith and Caroline Waldegrave in 1975, has embarked on a long-term strategic partnership to create and develop its entire Extra Special range of food. This is a first for the premier cookery school and is the next step in Asda’s ambition to grow its food business.

Making quality accessible for all is at the heart of this partnership and builds on the supermarket using independent experts to taste and approve its food ranges.

Posted in Press Centre on 02 November 2011
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Record-breaking conversion programme delivers Supermarket division with scale

  • Asda Supermarket division will end year almost 180-strong


  • At peak, eight Netto stores converted each week


  • 2,500 new jobs created and with a doubling of store hours to serve customers


As Walmart prepares to release its third quarter results this afternoon, Asda has announced that it will complete its conversion of the UK Netto stores it acquired from Dansk Supermarket A/S next week.

The industry-leading programme – which at its peak saw Asda close, refurbish and reopen up to eight stores each week – will finish with the opening of the last store in Southampton next Monday (21st November).

On average each store closed for just two weeks while the major refit took place – a programme that involved the coordination of hundreds of internal and external building, distribution, training and supply colleagues and contractors.

The Netto programme has been delivered on time, on budget and has delivered to both Asda’s top and bottom-line from day one.

Nettos converted to become Asda Supermarkets have attracted more than 500,000 new customers since the first stores opened in Wakefield and Worksop in May 2011.

The transformation of the Netto stores has allowed Asda to build a small store chain of scale in record time. It’s also created 2,500 new jobs in communities across England and Wales – more than 1,000 more than the 1,500 originally planned.

More than 1,800 colleagues have also joined Asda from Netto, receiving new training, benefits and the opportunity to increase their hours. Both new and existing colleagues have received a combined 250,000 hours training for their new roles in two bespoke training centres in Ashton and Moorthorpe.

Karen Hubbard, Asda’s Director of Store Proposition, said:

“We knew when we set out on this journey that our goal to convert the Netto estate in such a short space of time was ambitious.

“It’s testament to the hard work and total dedication of the colleagues working on this programme that we have delivered on time, to budget and exceeded our own high expectations with these new stores.

“The feedback from our Supermarket customers has been fantastic, as they enjoy having the opportunity to complete a weekly shop, close to home, at the same low prices they would find in one of our larger stores.”

Posted in Press Centre on 15 November 2011
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Unleaded drops below the £1.30 mark – lowest price since February

From today (Friday 4th November 2011) Asda will cut the price of Unleaded fuel to its lowest since February, meaning drivers filling up at Asda will pay only a maximum of 128.7 pence per litre (unleaded) and 136.7 pence per litre (Diesel) at all of its 192 filling stations nationwide.

The move is the latest in a series of prices moves from the retailer since the beginning of the year and this price reduction will be a helpful boost to families ahead of the weekend. The latest Asda Income Tracker shows transport costs continue to be the main cost pressure, with UK families £15 a week worse off than they were this time last year.

Jeremy Walton, Asda’s head of petrol trading, said: "We’re committed to doing everything we can to help lower the cost of living for our customers, and today’s move shows that Asda is once again leading the way in reducing the price at the pump.

“Unlike other retailers, our price cuts are the same across the country, meaning that no-one will pay a premium for their petrol.”

Posted in Press Centre on 04 November 2011
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Asda shoppers splash out on Christmas goodies in November with an astonishing 180 million Christmas sweets sold in the past week alone

Asda research shows that Brits have already started stocking up their ‘Christmas Cupboard’ with all sorts of non-perishable festive nibbles including confectionery tins, savoury snacks like crisps and nuts, and Christmas puds.

The latest Asda income tracker shows that families now have £15 less to spend each week, when compared to 2010, which means that spreading the cost of Christmas is becoming more important than ever before. Over three quarters (76%) of shoppers opt to shop ahead in November by buying a couple of treats each time they shop. However, temptation is too much for some people with more than half (62%) admitting to dipping into their Christmas cupboard and scoffing food which has been saved for the festive period.

Asda’s research has revealed the following about our Christmas shopping habits:

  • Top Christmas items to buy in November are: confectionery tins, crisps, nuts, Christmas pudding, mulled wine and spirits

  • 73% of shoppers allocate a specific cupboard to store their Christmas goodies

  • One in ten blame the kids for missing food in the run up to Christmas

  • The biggest temptation is chocolate, with 38% of shoppers admitting to cracking open their confectionery tins before the 1st December*


Jessica Bates, Christmas confectionery buyer at Asda said: “Our customers are certainly price savvy when it comes to spreading the cost of their festive shopping. We’ve sold almost three million tins of chocolates this week, although I’m sure quite a few of those won’t make it unopened until the big day! Luckily, we always have low prices on a whole range of Christmas Cupboard essentials, so it won’t cost the earth to replace an item here and there if they accidentally go missing!”

Posted in Press Centre on 12 November 2011
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  • Sustainability initiatives set to deliver £800 million cumulative savings for Asda customers by 2020
  • Commitment to reducing carbon met four years ahead of schedule eliminating 149,000 tonnes of carbon
  • Existing commitments achieve over £70 million savings in 2010
  • New research reveals shoppers see ‘green living’ as key to saving money in tough times


As Walmart prepares to release its third quarter results this afternoon, Asda has announced that it is on track to deliver customer savings adding up to £800 million by 2020, thanks to its commitment to sustainability initiatives. The retailer has saved over £70m in 2010 alone through reducing waste and energy usage in its operations, and delivered four years ahead of schedule on its promise to reduce absolute carbon emissions throughout its operations by 10 per cent.

Asda, which operates over 500 stores across the UK, has been working towards stretching sustainability targets since 2005, when global parent Walmart announced its commitments to sustainable sourcing and reductions in energy use and waste.

Figures released today show that Asda has reduced its carbon emissions by an industry leading 11.9 per cent – exceeding its target to achieve a 10 per cent reduction by 2015. Asda has recently been recertified under the Carbon Trust Standard – further evidence of its commitment to reducing its environmental impact.

Posted in Press Centre on 15 November 2011
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Asda gives state-of-the-art format a boost by dropping Blu-Ray player prices to a market-leading £40

The Blu-Ray player is showing signs of emerging as the dominant digital format five years after its launch. GfK data for Asda shows that the gap between DVD and Blu-Ray player sales is beginning to shrink significantly – and Asda predicts that this Christmas will see Blu-Ray players outsell DVD players.

The Blu-Ray player has not experienced the meteoric rise that DVD players had over their VHS predecessors largely due to the more subtle, though significant, difference in image quality between Blu-Ray and DVD. New TVs, with full HD screens, are now a common feature in UK homes and Blu-Ray is at last poised to fulfill its potential. Blu-Ray players offer substantially better sound quality than DVDs and ‘upscale’ DVD discs to deliver better image quality.

Pricing has also been a factor and this week for the first time Asda is reducing the price of its entry-level ONN Blu-Ray player to a market-beating £40. By contrast, the lowest price Blu-Ray player at Currys is £69.97 and the lowest price Blu-Ray player at Argos is £69.99. The ONN player is available in all larger Asda stores and online at asda.com. It can also be ordered by phone on 0800 952 3003.

Wayne Steenson, vision expert at Asda said: “More and more UK homes are now equipped to enjoy the full benefit of high-definition Blu-Ray discs and we’re pleased to be offering Blu-Ray players at the lowest price in the market.”

Blu-Ray players are backwards compatible, meaning that they can play DVD discs as well as newer Blu-Ray discs.

Blu-Ray’s maximum resolution is 1,920 × 1,080 (1080p), while DVD is limited to 720×480 (480p). Blu-Ray also uses better video-compression methods, resulting in more contrast and richer colors. Blu-Ray is the highest-quality video format available today – better than HD satellite images and better than local cinema.

Asda is also cutting the cost of many Blu-Ray titles, with some recent releases on sale for less than £10.

Posted in Press Centre on 17 November 2011
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Supermarket predicts Bonfire Night sales will light up the skies

Asda is gearing up for its biggest ever Bonfire Night sales, that will see sales of some products up 9% on 2010. On Friday and Saturday Asda predicts millions of shoppers will be flocking to stores to stock up on winter warming treats, cosy clothes and dazzling firework kits.

Banging stats:

  • 1 in 5 customers are planning to host a Bonfire Night extravaganza for family and friends, whilst 44% of shoppers are opting to attend a local fireworks display

  • Asda will sell over 1 million packs of sparklers; Asda’s sparkler sales have soared in the past five years, indicating not even rain or the recession is putting a dampener on bonfire night fun

  • Asda’s ultimate Star Struck 15 Piece Selection Box, which at £5, is half the price of any other retailer and will ensure those who are watching the pennies can still create a dazzling light display in the comfort of their own garden. Surprise the family with the pack which includes; 1 catherine wheel, 3 Roman candles and 11 multi-effect fountains

  • The supermarket is also seeing a 30% increase in sales on burgers and sausages for those who like to eat bangers as well as watch them. Butcher’s Selection fresh meat joints and lean mince are also flying off the shelves with a 12% increase in sales compared to this time last year

  • Sales of Bonfire Toffee quadruple in the run up to Bonfire Night as shoppers buy in sweet treats. With shoppers in Yorkshire, Lancashire and the North East buying up the majority

  • The week leading up to Bonfire night is the busiest of the year for Tiger bread rolls with sales beating those during BBQ season hands down –100,000 packs will be snapped up before the 5th
  • Toffee apples are popular amongst customers with a sweet tooth, as Asda has shipped in 14% more stock this year to satisfy families. 1.8 million coated apples with flavoured toppings, such as toffee and chocolate, will be part of this week’s shopping list

  • A survey of customers found that a quarter of them will be making their own cinder toffee at home this year, up 200% from 2010

  • Keeping hands warm and safe from sparklers means Asda predicts a whopping 83% increase in sales of fleece gloves and a 61% increase for leather gloves

  • Mums are ensuring their families don’t catch a cold during all the excitement, as Asda predicts a 13% increase in sales of knitwear compared to last year

  • Asda is helping the nation to wrap up with £5 off knitwear online

  • With heavy showers forecasted this weekend, rain will not be the reason to dampen Bonfire Night celebrations as Asda is likely to sell a quarter of a million umbrellas to protect customers from the adverse weather

  • To light up dark winter evenings Asda has seen strong growth in RTDs (Ready to Drink) as customers look to impress their friends with colourful, exotic punches. WKDs and Apple Sours will steal the show as Asda sees a 25% increase in sales compared to an average week

Posted in Press Centre on 05 November 2011
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War time spirit seen in series reflects Blitz spirit of shoppers going back to basics

As the nation bid a fond farewell to Downton Abbey on Sunday night, Asda reports home-grown jam and chutney making has been on the rise since the show first hit screens in September, as Brits replicate the frugal living of the first world war era with bottling and pickling home grown goodies.

A survey by Asda’s Pulse of the Nation shows that one in eight Brits (12%) have become first time jam or chutney makers since the second series of Downton hit our TV screens this autumn. Shoppers say the key motivation for the trend has been that they want to stock up store cupboards for the long winter months ahead (54%), followed by trying to save a few pennies by making Christmas gifts rather than buying them (29%) with 17% admitting they’ve wanted to embrace more of frugal lifestyle, as inspired by Downton Abbey.

Asda has seen the following ingredients snapped up since Downton Abbey returned to our TV screens in September:

  • Malt vinegar and sultanas, two essentials for chutney making, have seen sales shoot up by a massive 223% and 167% respectively

  • Bramley apples, the base for most chutneys, have also risen by 102%, alongside muscovado sugar at 97%

  • Fruits traditionally used in jam making which normally see sales tail off as the weather turns colder are bucking the trend this year; raspberries are up by 17% on this time last year, peaches by 13% and oranges by 11%

An Asda spokesperson said: "In the midst of Downton bringing rations back into fashion, Brits have gone pickling mad for all things in jars! From delicious fruity jam to apple chutneys, preserves are big news as Brits in the 21st century experience a similar feeling of belt tightening to that experienced during the First World War

“we’re calling it the return of the Blitz spirit! For those finding themselves in a bit of a pickle in terms of lack of money or time to get to the shops, canning and bottling is an ideal way to feed the whole family whilst on a budget”

Posted in Press Centre on 15 November 2011
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Asda reveals that the majority of women have over 5 perfumes in their personal collection

Britney Spears, Lady Gaga, Jennifer Lopez and Kate Moss all have their own, and it appears that Asda shoppers have ‘em all. Research by Asda out today shows a whopping 81% of us have at least five different bottles of perfume on the go at any one time; that’s a different fragrance for every working day of the week.

While for the majority of women spritzing on one of their many scents is naturally the final stage of their preening process, others just like to hoard perfume for the bottles themselves; 54% of women admitted to showcasing their collection as an artistic display as the motivation behind having a collection of scents on the go.

The most unusual and innovative ways to exhibit the perfume bottles were revealed as being in shoe organisers, on ornate turn tables and even in spice racks – the latter giving a whole new meaning to the spicy undertones of a fragrance!

Laura Northend, Beauty Marketing Manager at Asda commented: “While a woman’s collection of perfumes may look a million dollars, it’s worth noting that any over five years old will have lost their unique aroma. Now is the time for all the fragrance hoarders out there to wake up and smell the perfume by disregarding the old and bringing in the new. At Asda, we’ve lowered the cost of our designer perfumes to a scent-sational £25 each – a deal that certainly shouldn’t be sniffed at.”

For thousands of years both men and women have used perfume and oils to scent their bodies, and perfume is now rated as one of the most popular gifts for anniversaries, birthdays and Christmas. 92% of those questioned have given the present of perfume to a loved one to mark a special occasion, with almost 95% of Asda customers having received the heaven-scent gift at one time or another.

The perfumes are available from both store and on line at Asda Direct.

Comparison table:

Perfume Asda Price Boots Debenhams Tesco
Dolce & Gabanna Light Blue (25ml) £25 £31 £31 £29.62
Cost per Spray* 75p 94p 94p 90p
Flowers by Kenzo (30ml) £25 £27.58 £31 n/a
Cost per Spray 63p 69p 78p n/a
Emporio Armani Diamonds (30ml) £25 £35 £30.50 n/a
Cost per Spray 63p 88p 76p n/a
Joop Homme (75ml) £25 £26 £28 £24.51
Cost per Spray 25p 26p 28p 25p
ckIN2U (150ml) £25 n/a £44 £35
Cost per Spray 13p n/a 14p 13p
Paul Smith Rose (100ml) £25 n/a n/a n/a
Cost per Spray 19p n/a n/a n/a


Posted in Press Centre on 09 November 2011
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Asda launches first transactional mobile app in time for Christmas

Today (17 November 2011) Asda announces the launch of its first transactional mobile app – allowing customers to buy Asda groceries online and price check the cost of their shopping using an iPhone. The move follows the launch of the retailer’s mobile-optimised site back in August this year.

Customers can now download the Asda App onto their iPhone and register, shop and amend an existing order or delivery slot up until 10pm the day before their delivery is due. The app also has an integrated scanner enabling customers to quickly add new products to their basket by simply scanning the barcode.

The app is unique in also enabling busy shoppers to do a price check on the move – bringing in the functionality of the existing Asda Price Guarantee iPhone app first launched in October 2010. Customers can use details from store or online delivery receipts to check the cost of their Asda groceries against Tesco, Sainsburys, Morrisons and Waitrose – and if it’s not ten per cent cheaper at Asda, they’ll get a voucher to make it so.

In addition to shopping and price checking functionality the new app also includes a convenient mobile store locator, offering maps and directions so customers can easily find their nearest Asda when they are out and about. And Android customers needn’t worry – Asda is working on a version for them too.

The Asda app was an international collaboration between Asda and the Walmart mobile team based in the US.

Kate Cuthbertson, Asda’s head of mobile strategy said:

“More than 60 per cent of customers who access the Asda.com mobile website do so using iPhones, so we’ve created an app that allows them to shop and price check on the move.

“Our mobile strategy is moving at pace with more new developments planned into the New Year.”

The app is free and can be downloaded from the Apple app store immediately. Anyone who has already downloaded the APG iPhone App just needs to accept the update next time they open it to receive the full Asda App.

Posted in Press Centre on 17 November 2011