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Asda today announced that Simon King will join the business as its new chief operating officer in January 2011.

Simon is currently the chief executive of supermarket and hypermarket operator Panda Retail, a subsidiary of The Savola Group, based in Saudi Arabia. Until 2009 he was CEO of Tesco Kipa in Turkey and has had a long and successful retail career with both Tesco and Safeway. Prior to his role in Turkey, Simon also ran a number of Tesco’s international operations including South Korea in Asia and the Czech Republic, Slovakia, Poland and Hungary in Eastern Europe.

In his role as ASDA COO, Simon will largely take up the brief vacated by Andy Clarke when he succeeded Andy Bond in May as President and CEO. This will include responsibility for all of Retail, Supply Chain, including Distribution, Customer Service and Internal Communications.

“I’m thrilled to welcome Simon to Asda,” said Andy Clarke. “In his career, he’s demonstrated his talents as both a strategic leader and a day-to-day operator in large complex retail businesses. I know he shares a commitment to people and delivering for customers. I’m looking forward to the contribution I know he’ll make here at Asda.”

Simon’s appointment completes the Asda executive management team following Andy Bond’s move to become part-time chairman of the Asda executive committee in April.

Posted in Press Centre on 01 November 2010
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Like for like sales, excluding fuel and VAT, up 1.3 per cent in Q3 (to 30th September 2010)

  • Profits grow ahead of sales

  • Successful launch of Chosen By You range

  • Extra Special ranges revamped for Christmas

  • Asda.com hits record sales and continues to grow at 30 per cent

  • 7,500 new jobs announced for 2011

Asda announced today (Tuesday 16th November 2010) that like for like sales, without fuel, were up 1.3 per cent in the third quarter (up to 30th September 2010). Profits for the same period also grew ahead of sales, beating internal targets.

During the quarter Asda relaunched its core range called Chosen By You, upweighted activity around the Asda Price Guarantee leading to a four-fold increase in weekly comparisons, and experienced record sales via Asda.com which is continuing to grow at 30 per cent. It also significantly lowered the cost of core commodities like milk.

Posted in Press Centre on 16 November 2010
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  • New jobs created through combination of new stores, home shopping expansion and Netto conversions.


  • Roles include home shopping drivers, local store managers, qualified pharmacists, plus thousands of shopfloor colleagues.



On the day that Walmart releases its third quarter earnings (Tuesday 16th November, 2010), Asda announced it will create more than 7,500 new jobs in 2011 through a combination of opening new stores, the continued expansion of its home shopping service, and its acquisition and conversion of Netto stores.
The retailer also announced it has nearly 3,000 vacancies available today which people can apply for via its jobs website.

Over the past five years Asda has increased its sales by more than a third from around £15bn a year to around £20bn, creating more than 30,000 jobs across the UK in the process. In that time it has opened more than 70 new stores and rolled out its home shopping service nationwide.

Andy Clarke, Asda CEO and President said: “I’m proud to say next year we will once again create thousands of new jobs at every level of our growing business.”"

“Through a combination of opening new stores, extending existing ones, converting Netto stores, and continuing to expand our grocery home shopping service we will create 7500 new roles throughout the country. We also currently have nearly 3000 vacancies on our jobs website.”

“At Asda we always recruit for attitude and train for skill, so you needn’t have previous retail experience to apply. We’re simply looking for people who share our passion for customer service.”

In addition next year, Asda will continue to offer thousands of young people the opportunity to join its business or gain work experience. Earlier this year Asda committed to create 15,000 retail apprenticeships, 10,000 seasonal jobs, and 15,000 work experience placements (for 14-16 year olds).

The Netto acquisition is set to add around one million square feet and create an Asda Supermarkets division of around 170 stores. The conversion programme, which will start in the first quarter of 2011, is expected to be completed by this time next year.

Asda expects to employ up to twice as many people in each of the stores it converts, creating 1,500 jobs. The additional roles are a reflection of the fact that shoppers in those stores will be able to complete a full weekly shop.

In 2011 the supermarket is also set to increase the number of fully qualified pharmacists it employs by around ten per cent, creating 32 new posts. Asda currently operates 205 in-store pharmacies nationwide, but next year plans to open a further 16.

Posted in Press Centre on 16 November 2010
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  • 85% of women worry about their bottom size
  • Survey of 18,000 women highlights the peach bottom is no more
  • Four new fruity bottom shapes revealed: Tomato, Potato Pear and Nectarine, in nationwide poll
  • George at Asda launches range of wonderbum party dresses for all shapes and sizes for just £20


The age old question of ‘Does by bum look big in this?’ will never be a problem again thanks to a new range of £20 ‘wonder bum’ party dresses for all shapes and sizes by George at Asda.

In a survey of over 18,000 women*, Asda discovered that 85% of women worry most about the shape and size of their behinds. 55% are at their most bottom conscious when buying new clothes and 62% highlighted that they don’t have a clue about what to wear nor how to dress their behind this party season.

George at Asda linked up with bottom expert Dr David Holmes to carry out further research into this problem area. Results show that due to modern day diets and exercise, today’s ladies have somewhat evolved in the bottom department. Astonishingly the research revealed that the traditional peach is no longer the norm and that in fact today’s women have one of four new fruity bottom shapes: Tomato, Potato, Pear and the Nectarine.

For the first time women across the country can stop worrying about their bums. In response to the research Asda has created a series of Christmas party dresses to cater for today’s derrières so every shape and size is looked after this party season.

The Tomato

A new take on the peach with 45% of the women surveyed highlighting that this shape was most applicable to their behind. Bigger, plumper, rounder and squishy to the touch the tomato is fast becoming the norm in modern day society. This bottom shape sits great in a tight structured dress, it needs firming and rounding and the black lace dress is the perfect companion to lift this particular shape and make it look great.

The Potato

The second most common shape to have materialised across the nation is the potato with 30% of the women claiming. This wide and long bottom is a less fortunate shape; lumpy in parts it needs careful dressing and attention. A tulip shaped shift is perfect for hiding a multitude of sins and with its slimming effect this is the perfect dress shape to elongate a wide behind.

The Pear

The pear shaped figure has now evolved into the pear shaped bottom, narrower at the top and almost twice the size at the fullest part of the behind. It’s a tricky shape to buy for, but easy to solve with a distraction. A long maxi dress works wonders creating a longer silhouette detracting from the lower region and a halter neckline accentuating the shoulders balances out the bottom. 15% of women highlighted that this shape was most applicable to them.

The Nectarine

Close to the cartoonesque derrière perfection of two bowling balls pushed together it’s full and round and pert in appearance. A bottom that stands out well naturally, this bottom doesn’t need too much enhancement and looks great in a fantastic red dress. Unfortunately, this is a rare bottom and it’s not often seen strutting down the high street with only 10% claiming to own this perfect derrière.

“Women should celebrate their shapes this Christmas. We’ve designed a range of gorgeous party dresses to suit every shape and size. The nation’s bottoms will shine on the dance floor this Christmas whether in a floor length maxi dress or our structured black lace dress” said an Asda spokesperson.

Asda’s Christmas party range features a range of great dresses perfect for the party season and will make bums across the country look better than ever. The range includes: a figure-hugging satin dress in red accessorised by a diamanté detail belt, a crepe, black halter-neck style maxi dress with bead and lace-panel detailing, a shimmery-blue, strapless hitched tulip dress. The range also includes a short, gold lace-overlay dress and a deep blue velvet, bandeau number.

The dresses are on sale now and from £20 in sizes 8-20 and are available in Asda stores nationwide.

Posted in Press Centre on 10 November 2010
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Razor Sales at Supermarket Soar 59% as “Movember” Draws to a Close

Sales of razors at supermarket giant Asda have soared this weekend as men across the country prepare to shed their temporary “tashes” to mark the end of the fundraising month of “Movember”.

Compared to last year’s 45,000 participants, it is estimated that over the course of November approximately 110,000 men in the UK alone have grown moustaches in an assortment of shapes and styles to raise money for a variety of men’s health charities, specifically those relating to prostate cancer.

The supermarket also noted a 33% uplift in sales of Vitamin B complex this month, a supplement which has been proven to stimulate hair growth, as males everywhere have been competing to grow the longest/most unusually shaped/most unusually styled moustaches.

Sales of shaving foam, disposable razors and electric razors have all seen uplifts, as well as beard trimmers – suggesting that some will plan to keep their newly grown hair, albeit perhaps slightly better groomed than before.

Asda trader for male grooming Finn McConway said: “Sales of all of our grooming products, specifically razors, have soared an enormous 59% over the last three days, as our male customers prepare to trim away their facial fundraising fuzz!

“Most importantly we’ve made sure that we’ve shaved the pennies off the cost of our razors so it won’t cost you a fortune to get your facial hair beautifully spruced up in time for Christmas.”

“Gillette Fusion razor is better than half price at only £3 from £6.98 to help tackle those tashes and Wilkinson Sword Hydro 5 blade razor has also had its price shaved at £3.97 from £7.98”

Since 2003 “Movember”, which originated in Australia, has taken the world by storm and played its part in helping to raise over £26 million for male health charities across the world. With six countries now taking part, the “Movember” movement is only expected to grow longer and longer… You can donate to the Movember Foundation by visiting http://uk.movember.com/donate/

Posted in Press Centre on 29 November 2010
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The Asda Income Tracker continued to fall in October 2010

  • £4 a week decline in family spending power compared with the same month a year ago
  • Tenth consecutive month of decline in the Asda Income Tracker
  • Gross incomes were 2.2 per cent higher over the three months to September compared to the same period a year earlier
  • The cost of essential goods and services was up 3.3 per cent in October 2010 than in October 2009


With the festive season fast approaching, the Asda Income Tracker has revealed that the average UK family had £4 a week less to spend in October compared to a year ago. This marks the tenth consecutive month of falling household spending power, with household discretionary income down 2.0 per cent than in October 2009.

The average family had £176 per week to spend in October, down from £180 this time last year. The continued reduction in family spending power in October was the result of annual net income growth failing to keep pace with the rise in the cost of essential goods and services. The prices of goods and services have been driven up as the supply of many essential goods has been disrupted by poor weather, sterling weakness feeding through to consumer prices, the VAT increase in January 2010 and demand from emerging countries pushing up the price of commodities, including oil.

Download the full report

Posted in Press Centre on 24 November 2010