Supermarket ASDA, famous for its every day low prices, will today (12 November 2007) launch an on-line savings account that offers the reverse – an every day high interest rate without unnecessary complicated tie-ins and penalties.

The account which delivers one of the best rates on the market, is a first for ASDA, provides easy access for savers with an interest rate of 0.60% p.a above the Bank of England base rate and is guaranteed for the next 12 months.

This currently means 6.35% p.a gross/AER variable including a 0.6 0% p.a bonus for 12 months from the date of account opening with the added security that if you need to take money out at anytime there are no penalties.

Figures released today (Tuesday 13th November 2007) by parent company, Wal-Mart, highlight a 0.3 percentage point increase in year-on-year market share (Source: TNS, 12 weeks to 7th October) along with comp sales growth in the low single digits as ASDA beat its sales and profit plan.

ASDA shoppers can save up to 30%* on their festive food bill, a study of the UK’s top six supermarkets has found.

The ASDA shopping basket which included products such as Christmas puddings, crackers, mince pies and Champagne comes in at a cost of £75.04, a huge difference when leading competitors fall between £82.94 and £107.87.

Researchers for ASDA compared prices of 15 premium products, including Christmas pudding, mince pies and olive oil, and found that consumers can make significant savings depending on where they shop.

ASDA today announced it will be selling the legendary Dom Perignon champagne with a corking price tag of almost 70% less than other retailers*.

Bottles of the famous fizz will be sold in all ASDA Supercentres and selected stores to ensure shoppers’ Christmases and New Years go with a posh pop rather than a bleak bang.

Exactly the same bottle and vintage goes for £240 at Annabels, £230 at The Ritz, £210 at Claridges and £190 at The Dorchester.

Asda has announced plans which could see Yorkshire become the truffle capital of Europe.

It is conducting a trial to see if the valuable and highly sought after gourmet fungi can be grown successfully near the M62. It’s part of the supermarket’s continuing campaign to bring posh food to thousands of ordinary customers – at prices they can afford.

Well healed gents will have the perfect solution for their black tie dos this year thanks to George after the retailer announced it was selling a tuxedo for less than it costs to hire one.

The £35 two piece bargain which hits stores today, means the end of ill fitting tailoring and the smell of moth balls at awards dinners and black tie dos as men try to squeeze into a tux that they bought decades before for their ’Fresher’s Ball’.

The single breasted two button tuxedo comes with co-ordinating satin on both the trousers and jacket and comes with a cracking pedigree. George’s master tailor who has designed the black tie combo use to make bespoke suits for peers in the Houses of Parliament, meaning that the £35 bargain doesn’t come at the expense of good tailoring.

Men’s patent leather shoes once the must have footwear for lotharios and sugar daddies have become a hit thanks to TV programme Strictly Come Dancing after retailer ASDA witnessed sales increases by 200 per cent since the new series began in October.

Footwear designers at George have tracked the unexpected boost in sales of the shiny shoes started to soar to the exact date when Bruce, Arlene, Len, Craig and Bruno with a host of twinkle-toed celebrities graced our screens for the fifth series.

Although now on trend for male fashionistas, patent leather shoes had previously been restricted to the Strictly Come Dancing dance floor or black tie dos.