Today (Wednesday 24th October) Asda announced that it is cutting up to 2p a litre off the price of unleaded.
From tomorrow morning (Thursday 25th October) drivers filling up at any of Asda’s 203 forecourts nationwide will benefit from Asda’s new national price cap on unleaded, meaning motorists will pay no more than 133.7 pence per litre for unleaded.
Back in September Asda led the way by announcing an up to 3ppl price cut bringing unleaded down to 135.7 pence per litre. Diesel remains at 139.7 pence per litre as wholesale costs remain the same. No doubt other supermarkets will be quick to follow Asda’s lead with a price move.
The retailer today reacted quickly to the latest reductions in wholesale costs on unleaded and immediately passed the savings on to their customers – no coupons, no gimmicks. This will be a welcomed boost to customers as we approach half term, Halloween and bonfire night.
Jeremy Walton, Head of Petrol Trading said “We always aim to be the first retailer in each part of the country to drop prices when costs are falling and the last to put them up.”
“When we do drop prices, we drop them everywhere, setting a maximum national price cap for our customers, which means they all benefit from our low prices, regardless of where they live.”
Since 2008 Asda’s Income Tracker has shown the huge impact high fuel prices has on the average family’s monthly budget. The cost of filling up the family car remains a key factor in the amount of money families have to play with, with fuel 2.8pc higher in September than the previous year, putting further pressure on family spending power.
Savvy motorists can also check how much they will save on fuel by using Asda’s petrol price comparison site powered by independent price checker which enables drivers across the UK to find the lowest priced fuel before they fill up,
Asda last month launched its first Android petrol price checker app – allowing customers to check online the current fuel prices at their nearest store using their Android phone. The move follows the launch of the retailer’s transactional mobile-optimised grocery site back in August last year.
Asda is unique amongst supermarkets and oil companies by setting a maximum national price cap for its customers wherever they live. That clear policy is what lies behind the AA’s confirmation that towns with an Asda are likely to have Britain’s lowest petrol prices.