New ’Buy, Play, Tradeâ€™ Service Available In 235 Stores Nationwide
Asda announced today that it has launched trade in and pre-owned games in 235 stores nationwide following a successful five store trial.
Asda’s trade in and pre-owned games service will enable millions of its customers to bring in unwanted games and trade them in against other titles or exchange them for money. Any money exchanged will be placed onto an Asda ’Buy, Play, Tradeâ€™ card to reduce the price of future game purchases. If customers prefer, they can also choose to spend the money they receive on other products across the entire store.
The nationwide service means avid gamers can now save even more money off their entertainment purchases at Asda. The supermarket is already widely recognised as the price leader on new releases such as FIFA 11, which it sold last week for Â£29.97.
In order to launch its new trade in service with a bang, last week Asda also offered a market leading trade in deal, where customers could purchase FIFA 11 on Xbox360 or PS3 for just 97p. The trade in deal ran for three days and was a phenomenal success allowing Asda to recruit thousands of pre-owned leading titles from its customers.