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  • 76% of Brits struggle to name John Dory as a type of fish
  • 24% think it’s the name of a politician, while 14% opt for England footballer
  • 41% of shoppers believe Dover Sole is a seaside town

Asda launches John Dory and Dover Sole for a snip of the price of posh retailers

According to a quarter of Brits, John Dory – the meaty, white fish – is actually a politician. And 14% believe it to be an England footballer, according to new research out today.

Mum’s favourite supermarket, Asda, commissioned the poll to coincide with the launch of the fish in stores today, and it revealed that a whopping 76% of shoppers were unaware that John Dory was a type of fish. A further 12% guessed it was a singer and 9% believed it to be a brand of whisky.

And it’s not just John Dory that has Brits o-fish-ally confused. 41% of Brits named Dover Sole – a delicate fish enjoyed by the Queen, also launching in store today – as a seaside resort in southern England, with one in 10 thinking it was a music genre.

And it’s this very reason that Asda has made the move to launch the two varieties in-store, to help bring restaurant-favoured foods often associated with TV chefs to the mainstream without the celebrity price tag, for all to enjoy.

Popular with chefs because they go well with a wide variety of ingredients and flavours, John Dory and Dover Sole are both staples in pricey food halls such as Harrods and Selfridges where they cost between £37-£48/kg.

Asda will be encouraging Brits to try the two delicacies for just £14.96/kg and £19.97/kg respectively, which is around £6 per fish.

Other results from the poll showed that over a third of Brits thought that Mahi-Mahi was a yoga move and one in five thought that pollack was an insult to describe someone who’s not very bright. 42% also thought that the popular sushi dish ‘unagi roll’ was a martial arts move.

Jill Skipsey, fish counter buyer at Asda says, “TV chefs, such as Hugh Fearnley-Whittingstall have done wonders for championing lesser known species of fish, but that doesn’t help shoppers if they can’t get their hands on it to try at home. The average person unfortunately doesn’t have the luxury of shopping at Harrods for their weekly grocery shop and at those prices, it’s easy to understand why.

“We hope that by launching the two varieties in stores, we’ll encourage customers to experiment and try something new and show that you can enjoy great quality foods at even better value.”

Asda will be introducing John Dory and Dover Soles in 70 stores initially and will now stock Alaskan Pollack at £6.97/kg and hake at £9.98/kg in over 220 stores as alternatives to cod and haddock.

Posted in Press Centre on 17 September 2012
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Asda Income Tracker shows another modest improvement in disposable income

  • UK families were £2 a week better off in August 2012 compared to the same month a year earlier, the largest annual increase since February 2010
  • The average UK household had £149 a week of discretionary income in August 2012, 1.4pc up on the year before
  • Improvements driven by lower inflation and better-than-expected unemployment figures but uncertainty in the wider economy and labour market continues to cause concern

The latest Asda Income Tracker has revealed that family spending power improved very slightly in August 2012, with a third consecutive, albeit marginal, annual increase in the Income Tracker. More than one increase in a row has not happened since September 2010. According to the latest figures the average UK family had £149 of weekly disposable income available to them in August 2012.

The slight improvement in disposable income recorded for August 2012 is driven by easing inflation on family budgets – with clothing inflation falling over the month and vehicle fuel prices remaining down on last year. The unemployment rate remains elevated, rising to 8.1 per cent during the three months to July 2012 – but this is a decrease of 0.1 percentage points on the quarter.

This month’s annual increase in discretionary incomes is a result of a downward inflationary trend since the end of 2011, as well as reductions in the unemployment rate in 2012, following a general improving trend from September last year. Income erosions have been shrinking since then as price inflation for essential items has fallen back. But despite the lessening impact of inflation on household budgets, when the month is put in context over two years UK families are still £9 a week down on disposable income available in 2010 – budgets are still under pressure.

Read more and download the full report
Posted in Press Centre on 24 September 2012
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Android users can now check fuel prices online with the Asda App

Today (Monday 24th September) Asda announced that it is cutting up to 3p a litre off the price of both unleaded and diesel.

From tomorrow morning (Tuesday 25th September) drivers filling up at any of Asda’s 203 forecourts nationwide will benefit from Asda’s new national price cap, meaning motorists will pay no more than 135.7 pence per litre for unleaded and 139.7 pence per litre for diesel regardless of where they live.

The retailer today reacted quickly to the latest reductions in wholesale costs and immediately passed the savings on to their customers – no coupons, no gimmicks.

Andy Peake, Asda’s petrol trading director, said: “We always aim to be the first retailer in each part of the country to drop prices when costs are falling and the last to put them up. And when we do drop prices, we drop them everywhere, setting a maximum national price cap for our customers, which means they all benefit from our low prices, regardless of where they live.”

Since 2008 Asda’s Income Tracker has shown the huge impact high fuel prices has on the average family’s monthly budget. The August Income Tracker report, released today, shows that although petrol and diesel prices remain marginally down on last year, costs at the pump rose in August 2012 by more than they did in August 2011, putting upward pressure on the inflation rate and putting further pressure on family spending power.

Savvy motorists can also check how much they will save on fuel by using Asda’s petrol price comparison site powered by independent price checker which enables drivers across the UK to find the lowest priced fuel before they fill up.

Asda has also launched its first Android petrol price checker app – allowing customers to check online the current fuel prices at their nearest store using their Android phone. The move follows the launch of the retailer’s transactional mobile-optimised grocery site back in August last year.

Asda is unique amongst supermarkets and oil companies by setting a maximum national price cap for its customers wherever they live. That clear policy is what lies behind the AA’s confirmation that towns with an Asda are likely to have Britain’s lowest petrol prices.

Posted in Press Centre on 24 September 2012