Press Centre
IN A move likely to make Peter Kay proud, a new biscuit phenomenon is about to hit the supermarket shelves – a dunkable cookie.

The cookie, which doesn’t immediately crumble in your cuppa, is being introduced by ASDA. It’s taken nine months of research to get the perfect recipe for the cookie, which is even rectangular shaped to ensure it fits properly in your mug.

Mel Ellison, of ASDA’s bakery team, said: “We were inspired by Peter Kay’s famous sketches about biscuits breaking off in his brew. After speaking to customers, we found they too are looking for a quality cookie that is dunkable.”

Posted in Press Centre on 04 September 2008