Press Centre
  • Milestone figure achieved thanks to Asda’s Tickled Pink fundraising campaign
  • Unique partnership has transformed the work of two of the UK’s leading breast cancer charities – Breast Cancer Care and Breast Cancer Campaign

Following 17 years of fundraising, Asda today (date) announces it has raised a landmark £40 million for two of the UK’s leading breast cancer charities; Breast Cancer Care and Breast Cancer Campaign through its Tickled Pink fundraising drive.

Tickled Pink was founded in 1996 by Asda with the aim to raise awareness of and funds for the treatment of breast cancer across the UK. Forging one of the most significant partnerships between business and charity in the UK, over the last 17 years Asda has enabled the two charities to help people diagnosed with breast cancer receive vital support, while also funding world-class research to help improve diagnosis, treatment and hopefully one day, a cure.

Breast cancer is the most common cancer in the UK with 50,000 people diagnosed with the disease each year, while one in eight women will be diagnosed in their lifetime.

Read more
Posted in Press Centre on 07 July 2014
Press Centre


  • Asda Choco Sprinkles (64g)
  • Date Code: BB 31/05/2015
  • Price: 89p
  • Barcode: 5052449930740

What’s happened:

It has been brought to our attention that the Asda Choco Sprinkles (64g) with a best before code of 31st May 2015 may contain traces of milk. Milk is not declared on the packaging and therefore this product has the potential to cause an adverse reaction to people who are allergic to Milk.

What you should do:

If you have purchased Asda Choco Sprinkles with a best before code of 31st May 2015, please bring them back to your nearest store where you will be given a full refund.

You do not need your receipt.

We are very sorry for any inconvenience caused and will ensure this doesn’t happen again.

If you would like any further information please contact:

Asda Customer Relations – 0800 952 0101

Posted in Press Centre on 10 July 2014
Press Centre
  • The average UK household had £171 a week of discretionary income in June 2014, up £1 a week on June 2013
  • Discretionary incomes rose year on year for the ninth consecutive month, but at a slower rate than previous months
  • Mixed picture across the regions as the East and West Midlands bucked the trend with discretionary incomes rising by £6 and £7 respectively while incomes in the South West fell by £1

The latest Asda Income Tracker shows that family spending power increased year on year in June for the ninth month in a row as discretionary incomes – the income left once taxes and the spend on essentials like rent, utilities and bills have been deducted – in June 2014, were up £1 a week on the same month a year before.

Find out more and read the full report
Posted in Press Centre on 18 July 2014
Press Centre



  • New national price cap means any drivers filling up at any of Asda’s 234 forecourts will pay no more than – 126.7 ppl on unleaded and 129.7 ppl on diesel.
  • Unleaded and Diesel prices come down by up to 2 pence per litre
  • First time since January 2011 that diesel prices have fallen below the 130p mark

From tomorrow morning (Tuesday 29th July) Asda, will cut the cost of fuel across all 234 UK forecourts by up to 2 pence per litre on Diesel and Unleaded, a welcomed relief for drivers and families heading off for the summer holidays.

A new national price cap means no driver across the UK will pay more than 126.7ppl on unleaded and 129.7 ppl on diesel at any Asda forecourt in a new round of market leading price cuts.
The announced price cuts by up to 2 pence per litre means customers can now benefit from a three year low on Diesel prices, with prices falling below the 130p mark since January 2011.

A strengthening pound against the dollar has been the key driver behind the cuts, with Asda reacting quickly by immediately passing the savings on to their customers.

Asda aims to offer the lowest priced fuel week in week out without any confusing promotions, leaving the tricks, gimmicks and lock-ins to others.

Andy Peake, Asda’s Petrol Director said: “We’re giving our customers and holiday makers the opportunity to fill up their cars with some of the cheapest fuel prices in the market for years, putting much needed cash back in their pockets as the summer holidays begin. A full tank of fuel now costs £5 less than last summer and our national price cap benefits everyone across the country, meaning that no-one filling up at Asda will be forced to pay a premium for their fuel because of where they live.”

Posted in Press Centre on 28 July 2014