- Milestone figure achieved thanks to Asda’s Tickled Pink fundraising campaign
- Unique partnership has transformed the work of two of the UK’s leading breast cancer charities – Breast Cancer Care and Breast Cancer Campaign
Following 17 years of fundraising, Asda today (date) announces it has raised a landmark £40 million for two of the UK’s leading breast cancer charities; Breast Cancer Care and Breast Cancer Campaign through its Tickled Pink fundraising drive.
Tickled Pink was founded in 1996 by Asda with the aim to raise awareness of and funds for the treatment of breast cancer across the UK. Forging one of the most significant partnerships between business and charity in the UK, over the last 17 years Asda has enabled the two charities to help people diagnosed with breast cancer receive vital support, while also funding world-class research to help improve diagnosis, treatment and hopefully one day, a cure.
Breast cancer is the most common cancer in the UK with 50,000 people diagnosed with the disease each year, while one in eight women will be diagnosed in their lifetime.Read more