Press Centre

Research from Asda, shows that the nation is divided in their toilet roll habits as they ask shoppers, do you scrunch or fold? According to the survey 68 per cent fold their toilet paper before wiping and only 15 per cent of us scrunch it.

Traditionally, it’s claimed that women are more likely to scrunch and men are more likely to fold. The survey from Asda and You Gov shows that this is the case but perhaps things aren’t as clean cut. Only a fifth of women admitted to scrunching their toilet paper compared to 10 per cent of men whereas three quarters of men admitted to folding against 63 per cent for women.

According to the research, the older a person gets the more likely they are to fold their loo roll which could come down to them having a little more time to spend a penny. Only 57 per cent of 18-24 year olds admit to folding before wiping whereas three quarters of over 55 year olds claim to do the same thing.

It’s nice to have something to read on the loo, more so if you are male, as men are more likely to read on the toilet compared to women with 59 per cent saying that they read whilst on the toilet compared to just 43 per cent of women. Some men opt for the traditional toilet reading of newspapers (45 per cent), books (33 per cent) and magazines (46 per cent) whereas some of us are more high-tech reading mobile text messages (21 per cent), internet pages on phone or laptop (17 per cent) with others simply looking for a laugh as 4 per cent read joke books.

Posted in Press Centre on 13 July 2010
Press Centre

UK teens put pressure on parents purse strings with outlandish demands for High School Proms

  • 60% of parents feel pressured into buying designer expensive dresses for their children
  • 74% of parents are willing to go without to ensure that their children celebrate their prom in style
  • Half of parents admit that their daughter’s first prom is just as important as their wedding

Limousines, helicopters, designer dresses, tuxedos and expensive jewellery are some of the outlandish demands parents are facing around this year’s school proms. A recent survey by George at Asda revealed that 60% of parents were feeling the pressure to buy expensive outfits for their children just so they can keep up with their peers.

Posted in Press Centre on 16 July 2010
Press Centre

Joint Asda/William Hunter Statement issued 1308 20th July 2010:

We’re pleased that William Hunter’s situation has been resolved today.

Asda has a rigorous and independent process that gives every colleague the right of appeal, heard by someone independent of the original circumstances.

Today’s independent appeal in front of a senior Asda representative re-instated William after he expressed regret for the unintentional offence caused by the words he used when speaking to customers at the store.

Asda is not a political company that ever takes sides. It works hard to foster a welcoming environment for all colleagues and customers, whatever their backgrounds.

Both Asda, William and his colleagues are now looking forward to drawing a line under what happened and getting back to the business of serving customers.

We sincerely thank customers and colleagues for their patience in the past few days.We want to acknowledge that we’ve received the emails and comments you’ve made.

Statement issued by Asda 1716 17th July 2010:

We can’t, for obvious reasons, discuss individual matters relating to a specific colleague in a public forum.

But we know that some of you have been in touch with us. We can promise that we always aim in these kind of matters to ensure every colleague has the right of appeal to someone independent of the original circumstances.

It’s a rigorous process but we believe the fairest for everyone involved in matters such as these.

Asda is not a political company that ever takes sides. We work hard to foster a welcoming environment for all colleagues and customers, whatever their backgrounds.

Posted in Press Centre on 17 July 2010
Press Centre

Family spending declines for sixth month in a row

  • 4.2pc year on year decrease in discretionary income of average UK household
  • £7 a week decline in family spending compared with the same month the previous year
  • June was the sixth consecutive month of decline in the Asda income tracker
  • 1 in 8 are worried about losing their jobs in the next 6 months
  • Almost 40pc are prepared to take a pay cut or reduced hours to keep their job
  • 43pc expect their finances to get worse in the next 6-12 months


According to the latest Asda Income Tracker, the average UK family was £7 a week worse off in June 2010 compared to a year earlier. This represents the biggest fall in disposable income available to families since the beginning of the year. As a result, the average UK household had £171 a week of discretionary income in May 2010, down from £178 this time last year.

This picture is supported by a nationwide poll conducted by Asda, where almost 40pc of people are prepared to take a pay cut to avoid unemployment and 1 in 8 concerned about losing their jobs. Only 34pc of people currently feel secure in their existing role. Indeed, despite this month’s positive data unemployment is expected to edge up over the medium term in the face of public sector job shedding.

As well as insecurities around jobs the cost of living has continued to rise at an elevated pace, with inflation levels, at 3.2 per cent in June, above the limit of the Bank of England’s target for the sixth month in succession. While regular pay had increased by 1.8 per cent in the three months to May year on year – significantly below pre-recession levels.

The main factors putting downward pressure on family spending power in June included the transport category which saw the largest year on year increase, up 8.9 per cent in June. Utility bills also edged up relative to last year for the third month in succession, rising 0.5 per cent in June, after a 0.6 per cent increase in May. Mortgage interest repayments in June were up 4.6 per cent annually, as in May.

The only broad area of spending on the consumer price index which has given a boost to households discretionary income when compared to a year ago was the cost of clothing and footwear which was 1.4 per cent lower in June than a year ago. This is far below long run average levels, as clothing and footwear has decreased on average by 4.6 per cent annually over the June 1993 to June 2010 period.

Charles Davis, the economist at Cebr who compiles the report for Asda, said:

The Asda Income Tracker reveals that discretionary income has fallen by 4.2 per cent in June year-on-year. Despite reductions in official unemployment figures and an easing of inflation, annual growth in earnings remains weak while the cost of many essentials continue to rise.

“The bottom line is that real family spending power has continued to fall and the outlook continues to look tough for households.”

Andy Clarke, Asda CEO, said:

“Our customers are telling us that not only do they have less money, but many are worried about their job security, and can’t see their finances improving for some time."

“That’s why it’s really important we do everything we can to help lessen the blow.”

“We’re ready for the challenge – and will do everything in our power to ensure families don’t pay a penny more than they need to for the things they need most.”

Download the report

Posted in Press Centre on 21 July 2010