ASDA has become the first British retailer to sell low carbon beef. As part of a ground-breaking programme to measure the carbon footprint of its meat, it has developed a range of beef with a carbon footprint over a third lower than the standard 24 month beef. This is the lowest carbon footprint in the industry.
Working closely with its dedicated British dairy farmers, the ASDA low carbon scheme uses dairy bulls, which would ordinarily be exported or slaughtered, and rears them for between 9-11 months so they can be sold as low carbon beef. Technically classified as a â€˜by-productâ€™ of milk production, the CO2 emitted by the calf is offset against the existing dairy farming process. Whatâ€™s more, as ASDAâ€™s low carbon beef is slaughtered at 9-11 months, it emits significantly less CO2 during its lifetime than cattle more typically reared until 14-30 months of age. As it is smaller in size, portions are easier to manage, and it is available at a lower price point than standard beef.