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Today, 14,700 Asda colleagues are set to pocket a record £49million as a three year Walmart Sharesave scheme matures.

This year’s payout is the biggest yet for colleagues, with those saving £50 a month receiving more than £3,300, over £1,400 more than their original investment of £1,920.

Sarah Dickins, People Operations and Policy Director at Asda comments: “This is the third consecutive year that our colleagues have enjoyed a record Sharesave payout. Our colleagues drive the long-term success of our business; with a 70 per cent increase on the money they invested for this year’s payout I am delighted that so many of our colleagues are reaping the rewards of their hard work.”

The most popular choices for colleagues to spend their windfalls are on foreign holidays, weddings and home improvements.

Katherine Wynne, who has worked at the London Swanley store for eight years on the checkout, is putting her Sharesave payout towards her daughter’s dream wedding. Marie, 25, has worked at Asda for nearly eight years in the administration team is now planning a dream wedding aboard next year.

Bren Simmons, who has worked at the same London Swanley store for 25 years, is using her Sharesave payout to reinvent her garden with an Alice in Wonderland theme, installing a giant teacup and saucer and an oversized yellow watering can.

Bren said “My husband thinks I’m mad, but I have been really looking forward to enjoying the fruits of my savings and this means making a fun part of the garden just for me.”

The Sharesave plan, created in 1982, was designed to give Asda colleagues a stake in the company and the chance to share in the success of the business. The Sharesave plan allows colleagues to save between £5 and £250 every month. At the end of the saving period, colleagues get a tax-free bonus and can choose to use the savings and bonus to buy Walmart shares at a 20 per cent discount.

Posted in Press Centre on 21 June 2011
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  • Asda achieves £1 billion local and ethnic food sales since 2001
  • Today Asda stocks over 6,000 local products in partnership with more than 600 suppliers in all of its 400 stores
  • Supplier development approach secures hundreds of jobs in the industry
  • Ambitious growth plans aim to reach £500 million in annual local and ethnic sales by 2013
  • Award-winning local hubs are rated best in industry

On the day (Wednesday 22nd June 2011) that Asda celebrates its tenth year working with local suppliers, the retailer announces that is has clocked up £1 billion of sales since it began working with local and ethnic suppliers in 2001. The retailer’s ambitions aren’t going to stop there, with the plan in place to reach a £500 million annual sales target by 2013.

Posted in Press Centre on 22 June 2011
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Asda sets national price cap at 128.7ppl for unleaded at 132.7ppl for diesel

ASDA today (27th June) has given drivers another welcome boost by passing on a further drop in fuel prices – making this the cheapest fuel in Britain without any gimmicks, tricks or lock-ins.

From tomorrow morning (Tuesday 28th June), Asda will cut prices by up to an additional two pence per litre across the UK, meaning drivers filling up at Asda will not pay more than its new cap at 128.7 pence per litre for unleaded and 132.7 pence per litre for diesel at any of its 187 filling stations nationwide.

Andy Peake, Asda’s petrol director said: "Customers shouldn’t have to buy into gimmicks and promotions to benefit from cheaper petrol – no one should have to pay a premium on food to lower the cost of fuel.

“Once again Asda is leading the way in saving drivers money and in only 72 hours, we’ve taken up to 5p/litre off the cost of filling up.”

Although wholesale fuel prices fluctuate day-to-day, and other retailers try and make their prices conditional on head-scratching promotions, Asda’s petrol strategy is simple – it aims to be the first retailer to drop prices and the last to put them up.

And unlike other retailers, which rely on high prices at filling stations with no local competition to fund price drops elsewhere, it sets a maximum national price cap for customers.

That clear policy is what lies behind the AA’s findings that towns with an Asda are likely to have the lowest petrol prices – and means Asda fuel stations has the smallest spread between lowest and highest prices, of any major petrol retailer.

Rival retailers often charge up to 6ppl more for fuel in parts of the country where Asda doesn’t have a petrol forecourt.

Posted in Press Centre on 27 June 2011
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Asda sets new national price cap at 130.7ppl for unleaded and 134.7ppl for diesel

ASDA today (24th June) has given drivers a welcome boost by quickly passing on the drop in wholesale prices from the middle east, to middle England, Wales, Scotland and Northern Ireland.

From tomorrow morning (Saturday 25th June), Asda will cut prices by up to three pence per litre across the UK, meaning drivers filling up at Asda will not pay more than its new cap at 134.7 pence per litre for diesel and 130.7 pence per litre for unleaded at any of its 187 filling stations nationwide.

Andy Peake, Asda’s petrol director said: “Once again Asda leads the way in saving drivers money. And unlike others, our price cuts are across the board. That’s why no-one will pay a premium for their petrol, to fund lower prices in another town round the corner.”

Although wholesale fuel prices fluctuate day-to-day, and other retailers try and make their prices conditional on head-scratching promotions, Asda’s petrol strategy is simple – it aims to be the first retailer to drop prices and the last to put them up.

And unlike other retailers, which rely on high prices at filling stations with no local competition to fund price drops elsewhere, it sets a maximum national price cap for customers.

That clear policy is what lies behind the AA’s findings that towns with an Asda are likely to have the lowest petrol prices – and means Asda fuel stations has the smallest spread between lowest and highest prices, of any major petrol retailer.

Rival retailers often charge up to 6ppl more for fuel in parts of the country where Asda doesn’t have a petrol forecourt.

Posted in Press Centre on 24 June 2011
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Three local suppliers to Asda have won recognition at the Scottish Food and Drink Awards 2011.

The suppliers, Shetland Products (for Wildwaters Salmon), Border Biscuits (for Gourmet Goodness Range) and VC2 Brands, all take part in Asda’s Supplier Development Programme and will be recognised for their efforts at the next module at the supermarket’s Bridge of Dee store on Tuesday 7th June.

Ten Scottish companies have signed up for the nine month programme which kicked off at the end of January and aims to provide companies with an industry knowledge and expertise and help them develop a long-term relationship with Asda. It has been supported by Paul McLaughlin, chief executive of Scotland Food and Drink, as well as members of the Scottish Executive.

Mervyn Jones, Asda’s Scottish Buyer, said: “We’re delighted that some of our local Scottish suppliers have been recognised nationally as providing the very best of Scottish food and drink.

“Asda is committed to working with suppliers to help them grow with us and to give them every success at our stores. That’s what the programme is all about and recognition like this can only serve to inspire both sides to continue this success.”

For more information on the programme please visit scotlandfoodanddrink.org

Posted in Press Centre on 07 June 2011
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  • Asda reveals shoppers are turning to more colourful, European-inspired foods for a sophisticated picnic experience
  • Picnic food sales predicted to be bright as forecasters promise the nation good weather this weekend


Soggy sandwiches and beige foods are being pushed out of the picnic hamper this year as Asda reveals shoppers are filling their shopping baskets with delicious continental treats.

With nine of the top 10 countries visited by Brits being in Europe*, it seems the nation is introducing continental culinary delights they experience on holiday into the traditionally English picnic.

Asda has reported sales of its Mediterranean and tapas ranges up 40% on this time last year; olives with feta cheese proving to be the most popular in this range, with Asda selling over 55,000 tubs last week. Sales of Asda’s halloumi, mozzarella and feta cheese are also up 40% and continental meats, including Milano salami, Prosciutto and Spanish chorizo, are up 17% year on year – 30% in the last month.

And after two years of decline, the loved, but tiring quiche shelves have also had a much-needed flavour re-vamp; sales are up with the UK spending £140 million on quiche in the last year (Nielsen data to 17th April 11). Asda is reporting strong sales of its new continental-inspired varieties of quiche including “Mediterranean Veg”, “Spinach & Ricotta” and “Tomato & Mozzarella”.

An Asda spokesperson said: “Brits love a good picnic and the value for money a tapas-style spread offers. But gone are the days of packing the hamper with only sausage rolls and sarnies. Sun, family and continental food inspiration on supermarket shelves is the perfect ingredients to help shoppers embrace the more colourful, al fresco dining experience.”

With warm, sunny weather expected tomorrow and continuing in parts of the UK this weekend, Asda is predicting sales of its picnic treats will be just as bright, and is set to sell:

75,000 picnic sets, including paper plates, cups and plastic cutlery
145,000 packets of continental meats, including salami, Prosciutto and chorizo
85,000 tubs of olives
900,000 cans of beer
640,000 cans and bottles of cider
150,000 cans of pre-mixed spirits and mixer
1,000,000 prepared salads
850,000 tubs of potato salad, coleslaw and cottage cheese

Posted in Press Centre on 03 June 2011
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Asda’s Income Tracker shows inflation has reduced disposable spending by £14 a week

  • £14 a week fall in family spending power compared to the same month last year – the largest decline on record
  • Decline equates to a £61 a month drop
  • High inflation continues to put disposable income under significant pressure
  • Average UK household had £165 a week of discretionary income in May 2011, 8.0 per cent lower than a year earlier


The latest Asda Income Tracker has revealed that family spending power fell by £14 per week in May 2011, a record low since records began in January 2007. The average family had £165 per week to spend in May – 8.0 per cent down from this time last year.

Consumer price inflation remained at 4.5 per cent in May, unchanged from the thirty-two month high seen in April – and over double the current average earnings growth. Whilst the latest labour market data shows a slight fall in unemployment, it also highlights earnings growth remains under half the rate of inflation.

Read more and download full report
Posted in Press Centre on 21 June 2011