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Date: Use by 20th June 2010

Price: £6.48

Barcode: 0505085460604

!(img-left)/media/BAhbB1sHOgZmIiYyMDExLzEyLzA4LzE3XzM4XzUzXzU4M19rb3JtYS5qcGdbCDoGcDoKdGh1bWIiCTU0MHg/korma.jpg(Asda Indian Chicken Korma & Jalfrezi meal for 2 )! What’s happened:

We’ve packed the Asda Tikka meal instead of the Korma in the Korma/Jalfrezi Meal for 2 and therefore this contains Mustard. The Mustard is in the Tikka sauce which is not normally in the bag and so the mustard has not been declared on the packaging, so there’s a potential allergy risk for customers who are sensitive to mustard.

The products affected are those with date code of 20th June 2010. Products with other use by dates are not affected.

We are very sorry for any inconvenience caused and will ensure this doesn’t happen again.

What you should do:

If you’ve bought Asda Indian Chicken Korma & Jalfrezi meal for 2 with a use by date of 20th June, please bring it back to your nearest store where you will be given a full refund. You do not need your receipt.

If you would like any further information please contact Asda Customer Relations on 0500 100 055.

Posted in Press Centre on 16 June 2010
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Date code: Best before: 20th June 2010

Price: £6.48

Barcode: 0505085460599

Asda Indian Tikka Masala and Jalfrezi meal for 2 What’s happened:

We’ve packed the Asda Korma meal instead of the Tikka Meal in the Tikka/Jalfrezi Meal for 2 and therefore this contains Cashew nuts. The Cashew nuts are in the Korma sauce which is not normally in the bag and so the nuts have not been declared on the packaging, so there’s a potential allergy risk for customers who are sensitive to nuts.

The packaging does declare a trace warning for nuts but does not say that it contains nuts.

Posted in Press Centre on 16 June 2010
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Vinda-roo, Vinda-roo, Vinda-roo, Vinda-roo Nah Nah!

Asda, probably the biggest takeaway in the country, is launching a curry takeaway counter with a difference by asking shoppers to re-name the nation’s favourite dish with names inspired by the England team.

The store has approached Wayne Rooney’s agent to ask if they can officially and legally change the name of their award-winning Vindaloo to Vinda-roo in celebration of a nation’s hopes ahead of the World Cup. Asda is the nation’s favourite curry takeaway and Wayne Rooney is the nation’s favourite football player so the two are perfectly matched.

43 per cent of Asda shoppers have said that they are looking forward to tucking in to a curry whilst watching the World Cup, with the vindaloo being ranked as the most popular at 56 per cent.

Asda is challenging customers to tell them what other footie names they could call their curries’ and the best suggestions could end up on shelf before the end of the tournament. Shoppers could be tucking in to a Lamps Rogan Josh, a Cashley Kashmiri or even a Crouchy’s mango chicken. Shoppers should send their best suggestions to for a chance to see their dish out over the counter.

Emma Broadbent, Takeaway counter buyer commented: “Our shoppers are going bonkers for curry in the run up to the World Cup so we have combined the nation’s two favourite things, curry and Rooney, in one tasty takeaway. 92 per cent of our customers will be staying in to cheer on the boys, so why not order in a great value curry, kick back and cheer them onto victory”

Asda is the biggest takeaway retailer in the country and is expecting to sell a massive 25 million kgs or 25,000 tonnes of take-out curry during the World Cup tournament – enough to fill the Royal Bafokeng Stadium in South Africa once over.

Unsurprisingly the store has also witnessed a 150 per cent increase in loo roll sales over the week as fans across the country get ready for World Cup parties and perhaps a little too much of the nation’s favourite.

Posted in Press Centre on 12 June 2010
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£400m could be saved if every British shopper used Asda’s online price checker

As the Chancellor announces widespread spending cuts, Asda shows shoppers how to plug the hole in their household budgets.

The online price checker, Asda Price Guarantee, has saved Asda shoppers £75m in the last seven weeks since its launch, the retailer announces today. If every British shopper who visits a supermarket each week took advantage of the ‘Asda Price Guarantee’, the nation could save a colossal £400m per week.

So far, over 250,000 shoppers have used the independent price checker that guarantees the lowest priced weekly shop, or the difference plus a penny back. Following the emergency budget announcements, one person every 20 seconds has logged on to to ensure they are getting their groceries at the lowest possible price to make every penny count.

Posted in Press Centre on 24 June 2010
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Asda sees sales of luxury items soar as festival goers ‘glamp’ it up

This week, Asda has seen sales of luxury camping gear rise as shoppers aren’t prepared to go days without some home comforts. Festivals in the UK are traditionally about mud and no showers but this year the supermarket has seen a rise in products which will make campers stay a little more pleasant.

Shoppers are no longer happy to sleep in a smelly sleeping bag, they want to take a duvet and duck feather pillows with sales rising 44 per cent and 31 per cent respectively. 36 per cent of shoppers are even taking their silk pyjamas as the thought of sleeping and partying in the same clothes is too much to handle.

With all the sport going on at the moment revellers are not wanting to miss any action so some dedicated fans are even taking portable TVs with sales currently up 110 per cent. Others not content with the live music going on will be travelling with their I-pod as sales rise 60 per cent.

During a festival appearance is everything and sales of eye masks (19 per cent), vanity mirrors (64 per cent), travel hair dryers (88 per cent) and cordless straighteners (100 per cent) are going up so shoppers can look their best at all times. As the weather is meant to be sunny for a while, many shoppers are clearly worried about being too hot with sales of handheld fans rising by 150 per cent.

Posted in Press Centre on 27 June 2010
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Asda Mums have budget concerns expecting family spending power to fall further

  • £6 a week decrease in family spending power compared with the same month a year ago
  • 2.6 per cent year on year decrease in discretionary income of average UK household
  • Fifth consecutive month of decline in the Asda income tracker
  • The cost of spending on essential goods and services continued to rise sharply, increasing by 5.1 per cent year on year in May
  • 85 per cent of Asda Mums say a rise in VAT would have the most impact on their family finances

Just hours ahead of the emergency budget, data from the latest Asda Income Tracker showed the average UK family had £6 a week less disposable income this month than a year earlier, the biggest fall since the beginning of the year.

As a result, the average UK household had £210 a week of discretionary income in May 2010, down from £216 this time last year. The cost of living continued to rise at a fast pace, with a 3.4 per cent rise in inflation down from 3.7 per cent in April, putting further pressure on families. Fuel costs remained a concern, with a 10 per cent year on year increase in prices in May. On top of this, with regular pay increasing by 1.9 per cent year on year in the three months to April earnings growth remains below pre-recession levels.

With today’s emergency budget likely to signal even tougher times ahead, almost 85 per cent of Asda Mums said a rise in VAT would have the biggest impact on their family finances, with 60 per cent indicating a rise in national insurance would also be difficult.

Charles Davis, the economist at Cebr who compiles the report for Asda, said:

“Annual growth in average family spending power has been in negative territory for five months in succession. Households are facing the headwinds of above target levels of inflation and muted growth in regular pay. Looking forward inflation is likely to fall back over the course of the year, but the fiscal tightening announced in the budget means the labour market outlook is still weak. Hence, the outlook for disposable income growth remains challenging.”

Andy Clarke, Asda president and CEO, said:

“This month’s Asda Income Tracker really shows how tough customers are finding it out there, even before the emergency budget. There are clearly challenges ahead for ordinary families as the nation addresses the deficit.

“Nevertheless, the best businesses will view this as a call to action, not a time to wallow, whinge, or wonder when the recovery will appear, but a time to do what British business does best – find ingenious, sustainable ways to reduce costs so whatever tough measures are on the way, customers don’t notice a thing. Here at Asda, we’re ready to help customers save money everyday, by working even harder to reduce costs.”

Download the report

Posted in Press Centre on 22 June 2010
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Asda urges tennis fans to boycott over-priced strawberries

As the most famous tennis tournament in the world begins, Asda is urging thousands of Wimbledon-bound fans to score a match point by shunning the overpriced strawberries on sale in the grounds. The traditional berries are being sold at the tournament for a record breaking 25p PER FRUIT this year; the exact same fruit can be brought for a fraction of the price at Asda, and taken into the tournament as part of a picnic.

The fruits from Kent, which arrive at SW19 at 5.30am, are EXACTLY the same specification and are from some of the same farms as Asda’s Elsanta strawberries – the only difference is the staggering price. Whereas a punnet of ten fruits will set you back a whopping £2.50 at Wimbledon, a 300g punnet (more than four times the size) costs just £1.41 at Asda. Wimbledon strawberries are FIVE times the price as the same fruit from Asda.

Andy Jackson, strawberry buyer at Asda comments: “There’s absolutely nothing better than enjoying strawberries with lashings of cream at Wimbledon, but at 25p a fruit this year, they’re likely to leave a nasty taste in the mouth. Our strawberries, which are picked and packed to the same specifications but sold at a fraction of the price, demonstrate just how much the club is ripping off tennis fans. We’re encouraging sport-lovers to boycott strawberries and cream at this year’s championships to send a clear message to the organisers in the hope that prices will be dramatically reduced at next year’s event.”

To reassure tennis fans that Asda’s strawberries compare on quality and taste, the supermarket will be sampling delicious British strawberries outside tube station near the All England Club for spectators to enjoy on their way to the championships.

Posted in Press Centre on 20 June 2010
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Asda urges shoppers to get blood pressure checked after big wins

As the excitement of the World Cup gets too much for shoppers, Asda is urging its male customers to get their blood pressure tested after big matches. After months of tension and build up, football fans across the country were greeted by victory against the Slovenia to get England through to the next round by a whisker.

Shoppers can turn up at any Asda store with a pharmacy and have their blood pressure checked for free to make sure they are in a good bill of health ahead of the knockout stages when things get really tense.

Maria Barnett, Customer Planner, Pharmacy at Asda commented: “Getting men to check out their health is notoriously difficult and even more so when the football is on, but stress and excitement can raise blood pressure so it’s best to have a test for peace of mind. Shoppers can even pop in during the morning so they don’t miss any action!”

Posted in Press Centre on 25 June 2010