Press Centre

As one of the world’s leading Limousin bulls, Sauvignon is used to being crowned a cattle king.

Now his semen is at the centre of a scheme to help ASDA’s beef farmers.

Up to now seven-year-old Sauvignon’s semen has only been affordable to pedigree breeders.

But – in a move to help farmers produce top quality herds – ASDA is working in partnership with Anglo Beef Processors to make the semen available for all its beef farmers at a realistic price.

Posted in Press Centre on 05 June 2008
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oday ASDA announced that over 17,000 colleagues will share in a £37.5 million payout thanks to the company’s sharesave plan.

The current stock price will mean colleagues who have saved a maximum of £250 per month for the past 3 years could pocket around £12,700 which is £3,700 more than their original £9,000 investment.

Despite uncertainty across global financial markets, Wal-Mart shares are widely regarded as some of the most stable performers and ASDA colleagues are reaping the benefits.

Colleagues who have chosen to cash in their shares are spending their money on anything from horses to holidays of a lifetime, from shark dives to boob reduction. Case studies are available from the ASDA press office but highlights include:

  • A ‘mature’ female colleague is using the money to upgrade her 500cc Kawasaki to a 750cc
  • Colleague who has booked herself for a boob reduction job with remaining funds left over for laser eye treatment
Posted in Press Centre on 04 June 2008
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*Forget house prices, rival football teams and regional accents … carrier bags are the new north south divide.

Asda shoppers in the South West are fully taking on board the green message by cutting their reliance on single use carriers by a staggering 40.3% over the past three weeks.

Meanwhile, those in the north appear to be struggling to change their habits. Liverpudlians have only managed to reduce their carrier bag use by 8.8% and in the North East it’s not much higher at 12.7%.

Posted in Press Centre on 10 June 2008
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Wal-Mart announced today that it has agreed to sell Gazeley Limited Group, the property development subsidiary of ASDA, to Economic Zones World (EZW), a Dubai World company. The sale will bring to a conclusion the process begun in March 2008 when Wal-Mart retained UBS as advisors to explore strategic options for Gazeley. It is anticipated that the sale will be completed by the end of July 2008.

Gazeley is a market leader in the development of distribution warehousing in the UK, mainland Europe and China and has extended its operations to India and Mexico. Its customers include many of the world’s leading companies, third-party logistics providers, original equipment manufacturers, retailers and their suppliers. Gazeley is also a preferred developer of distribution space for Wal-Mart International, including ASDA in the UK and Wal-Mart China.

Posted in Press Centre on 10 June 2008
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To meet these changing trends ASDA is going retro and harking back to that 70s favourite – the fondue. However, instead of the cheese version of years gone by, this time it’s an ice cream fondue.

Julia said: “ASDA has this week become the first UK supermarket to stock ice cream fondue, which has swirls of cream-rich Madagascan vanilla dairy ice cream which can be dipped into a Belgian chocolate sauce or strawberry dipping sauce made from 50% strawberries.

Posted in Press Centre on 19 June 2008
Press Centre

WE MAY well have another weekend of showers ahead of us – but that’s not dampening the spirits of Britain’s ice cream lovers. 

Shoppers are increasingly turning to the frozen treat whatever the weather, with sales up by 80%.  Around 350 million litres of ice cream are expected to be eaten across the nation during 2008. 

And the credit crunch is doing little to curb our love of ice cream, with sales of luxury varieties showing particularly strong growth. 

Julia Bunting, of ASDA’s ice cream team, said: “Traditionally there has been a link between the weather and ice cream sales, with more ice cream eaten during the hotter months. 

“However, we are seeing a change in trends and customers are increasingly looking to dessert and “occasion” ice cream at all times of year. In particular, luxury lines such as ASDA’s Extra Special, Häagen-Dazs and Ben & Jerry’s are doing exceptionally well.” 

To meet these changing trends ASDA is going retro and harking back to that 70s favourite - the fondue. However, instead of the cheese version of years gone by, this time it’s an ice cream fondue. 

Julia said: “ASDA has this week become the first UK supermarket to stock ice cream fondue, which has swirls of cream-rich Madagascan vanilla dairy ice cream which can be dipped into a Belgian chocolate sauce or strawberry dipping sauce made from 50% strawberries.  

“There currently isn’t anything like this across the UK ice cream market and we hope it will really spark interest among shoppers. The fondue already performs incredibly well in Europe and is ideal for parties, BBQs or just as a treat for two. 

Also among changing trends is a move away from traditional vanilla. It’s only the fourth most favourite flavour among ASDA’s Really Creamy range. Triple Chocolate, Toffee and Raspberry Pavlova top the list.   

Shoppers who are watching its waistlines can also turn to ice cream for a feel-good treat, with ASDA’s Good For You range including both lower calorie ice cream and frozen yoghurt. You can also find probiotic ice lollies and organic ranges in the supermarket’s freezers. 

All of ASDA’s own brand ice creams and ice lollies contain no artificial flavours or colourings. 

Ends

Posted in Press Centre on 19 June 2008
Press Centre

Supermarket retailer ASDA today (11th June) revealed a shocking survey that shoppers across the country spend less money on Fathers Day, but will spend on average £25 on Mums for Mothers Day.

The survey revealed that families with newborn children like the novelty of Fathers Day and will celebrate the day the most, but will only spend on average £5. Yet Dads who have children between the ages of 40 and over will go out for a family meal and spend around £17.

Posted in Press Centre on 11 June 2008