ASDA fired the first salvo in a £250m supermarket price war today ( 15 June), lowering 10,000 prices across food, George and general merchandise to celebrate winning the Grocer’s lowest price supermarket award for the tenth year running.

The move is especially pertinent after ASDA research, released for the first time today, shows that the average British family has only £146 per month of disposable income after they’ve paid all the bills*.

The price move builds on ASDA’s consumer championing history following a decade of winning Britain’s lowest price supermarket award.

The average ASDA shopper’s inflation busting basket is now 17% lower in real terms than in 1997* as a result of ten years of price cuts.

ASDA today (25 June 2007 ) ignited a fuel price war by rolling back the price of both diesel and unleaded petrol by up to two pence per litre, across the country to just 93.9p per litre.

Drivers will be able to top up their tanks, from tomorrow morning, safe in the knowledge that at every ASDA petrol station the price is the same – a promise that other petrol retailers can’t make.

The price drop follows a recent AA announcement that it’s costing Britain’s motorists £77 more a year to keep a small family car on the road.

Today (Wednesday 20th June) ASDA will become the first UK supermarket to exclusively stock a new range of environmentally friendly CDs – giving customers the option of buying more than 84,000 best selling classics in fully compostable packaging.

The new ‘Ecopac’ range, which is manufactured by Universal Music and made from 100% recycled and recyclable paper-foam, will launch at all of ASDA’s 336 stores this week, just 6 months after it debuted in the stores of parent company Wal-Mart – selling more than 2 million copies to date.

The new packaging is available on 42 titles, ranging from Marilyn Manson to Marvin Gaye and can be recycled along with newspapers and magazines or discarded with other household rubbish. In addition, no booklets will be included in the packaging; instead, these will be available to customers directly from the Universal Music website.

Smokers wanting to quit will get extra help today (28th June) from ASDA, as the supermarket rolls back the price of nicotine replacement patches (NRT) to the same price as a pack of cigarettes.

The price move sees ASDA knocking 66% off a pack and offering customers what it claims is the lowest price for NRT in the country.

This means you will be able buy a week’s supply of Nicotine replacement patches for what a pack of cigarettes costs The ban on smoking in public places is coming into force this Sunday (1 July 2007).

Sales of clothes pegs and old fashioned washing lines are soaring for the first time in almost 50 years, says supermarket ASDA.

Demand for pegs alone has leapt by over 1400 per cent in the first four months of this year because thousands of environmentally aware homes are hanging out their clothes to dry naturally once again.

Until recently, the common use of energy-hungry electric tumble dryers had put sales of clothes pegs in decline. Experts believe the trend is the first concrete sign that homes all over the UK are becoming much more aware of how to conserve energy.